Google Best Practices 2024

In this episode, Tony Chopp, CTC's Vice President of Paid Media, and Rachel Kwon, CTC's Director of Paid Search, dive deep into the world of Google Ads, sharing CTC's evolving best practices and strategies in 2024.

This video covers:

• The significance of brand search campaigns and their real impact.
• Insights from CTC's incrementality tool and how it influences media allocation.
• The revolutionary Rev or ad AI technology and its benefits for minimizing ad spend.
• The importance of clean account setups and effective naming conventions.
• Balancing shopping and PMAX campaigns for optimal performance.
• Leveraging YouTube, display, and demand gen campaigns to maximize reach.
• Best practices for DSA and the use of negative keywords.
• The latest changes in billing and invoicing for Google Ads accounts.

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