Conversion Copywriting Fundamentals

In this edition of Tactics, CTC Director of Digital Product Strategy (and former CTC Senior Copywriter) Richard Gaffin breaks down the fundamentals of writing great copy for ecommerce, including conversion-boosting writing exercises you can implement right now.

This video covers:

• How copywriting connects to the Offer/Angle/Audience framework
• The one rule that will make your writing instantly better
• 5 steps for trimming useless words
• The info you need to gather to write good copy
• 5 questions to ask yourself before writing
• 5 keys to writing great copy

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