Outliers: An Original Series

Outliers is a video series that delves into the success stories of remarkable brands and the outlier ads that propelled them to greatness.

If you’ve run Facebook ads or worked inside of a brand for a long time, you know this story …

No matter what you try, there is always that one ad that significantly outperforms every other piece of content. Those ads that are 300x the value of every other asset.

In this series, we'll dissect ten different brands, dissecting the outlier ads that helped mold them into the industry leaders they are today. By analyzing not just the outlier ad, but also the broader advertising strategy, we aim to glean insights that can revolutionize our creative processes.