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More than a Facebook Ad Agency: Ecommerce Growth Partners

Because you don’t need social media marketing … you need profit.

(And we’re really good at both.)

Growing your ecommerce business is hard.

Finding the right Facebook ad agency is even harder.

Why?

Because you’re constantly bombarded by guru “hacks,” misleading claims, and the same tactics dressed up in new buzzwords.

Maybe other partners have failed you.

Maybe you’re worn down from trying to maintain success at scale.

Or maybe, you’ve hit a new stage of opportunity — your first year of $1M-$5M in sales — and want to continue breaking through.

Ready to build a breakthrough Facebook ad account?
Give us a call:

Want more details of our digital marketing and paid media strategies?
Keep going. It’s all right here …

keep going

Unlike Other Facebook Ad Agencies

Not a marketing strategy, a profit strategy to unlock growth.

In addition to being an ecommerce agency, we also run our own DTC brands in-house.

Just like you, we understand the struggles.

That commitment to dreams and experience in the trenches are why we’ve developed our approach to digital advertising …

Three unique methods set our approach apart.

1. Scale faster with a consolidated campaign structure

Take full advantage of Facebook’s machine learning by combining the right Ad Sets with the right Daily Budgets enabled for scale. Eliminate wasted spend, reduce Learning Phase time, and minimize human error.

If you’re currently spending below target or constantly tinkering in Facebook Ads Manager, we can bring stability and efficiency.

Facebook Ad Agency: Consolidated Campaign Structure

2. Focus on high-impact levers: Positioning & new customers

The greatest unlock to your ad account will not come from audience adjustments or bid strategies. It comes from presenting your product in the most compelling way possible — new angles to sell to new customers.

If you’re stuck making manual changes or tired of small wins, then we can save you time and accelerate new growth.

3. Increase profit through
product-specific targets & lifetime value

Single account ROAS targets hide the very thing your business needs: money in your pocket. To carve a path to net profit, we set success metrics by SKU and measure LTV with campaign cohorts (60-120 day payback windows).

If you’re running on a single account ROAS target, we will make you more money, period.

It starts with a free Facebook ad audit to find out if we’re the right agency.

This detailed checklist unearths the most common mistakes holding brands back from scaling — as well as the biggest opportunities …

  • Basics: Correct Pixel function and Catalog Manager set-up for ecommerce
  • Structure: CBO, cost caps set by AOV, budget-to-ad-set ratio, DPAs, and overall spend mix by audience
  • Targeting: Prospecting vs remarketing, proper exclusions, automatic placements, plus international and demographic testing
  • Optimization: Conversion campaigns optimized for purchase, bidding aligned with the funnel, landing pages, and profitability
  • Attribution: Click vs view deltas alongside determining your account’s delayed attribution multiplier (DAM)
  • Creative: Copy, content, ad format, and sizing; plus, baseline AIDA metrics to establish effectiveness stage-by-stage

Ready to generate profitable revenue on Facebook?
Give us a call:

Want more details of our digital marketing and paid media strategies?
Keep going. It’s all right here …

keep going

Move beyond the anxiety and daily chase of outcomes. Working with CTC gives you …

  • Greater efficiency because we require all our buyers to spend less than 30% of your money in the Learning Phase
  • Clearer demand forecasting with custom conversions on evergreen campaigns for product-level visibility
  • More new customers through a budget allocated for growth, rather than buying-back existing customers
  • Tighter pay-back windows with attribution mapped to your customer purchase journey
  • Better and higher profitability by SKU-level reporting, cohort-specific LTV, and product-specific campaigns
quote
Sanjay Jenkins, Director of Ecommerce at Buff City Soap
quote
“By cranking ad spend while maintaining +5.2 ROAS, we’ve already done 2.5x the online sales we did last year. And we’re on track to 7x moving forward.”

“We’re improvisers. This year, you have to be. CTC consistently advises on new angles to test with a level of nuance and thoughtfulness that makes me wonder if they know my business better than I do.

They balance our aggressive goals with the ever-changing realities of media buying in a way that results in us most effectively deploying our Facebook marketing.”

Sanjay Jenkins,
Director of Ecommerce at Buff City Soap

Social Media Buying & Planning

Grow profitably through Facebook and Instagram advertising.

  1. Get better returns by combining your target audience’s intents with your products’ COGS and LTV
  2. Win from the first purchase with SKU-specific Facebook ad campaigns, pairing the right bidding strategy with the right offers
  3. Find your target consumer through interest stacks and custom audiences: engagement, interactions, and sales
  4. Move Facebook users from prospect to conversion with scroll-stopping headlines, copywriting, and placements
  5. Retargeting campaigns based on time-to-purchase that separate customers, visitors, browsers, and cart abandoners

Tap into the expertise of media buyers backed by success

3.3x

Average growth among
year-over-year clients

61

Brands scaled beyond $2M
in annual revenue

$610M+

In client sales generated
across channels

24

Brands scaled beyond $10M
in annual revenue

Common Thread Collective exists to help entrepreneurs achieve their dreams.

The North Face
lululemon
Native Deodorant
Colour Pop
APL
Love Wellness
Igloo Coolers
Theragun
Dude Wipes
Homesick Candles
Wilson
DIFF Eyewear
QALO Rings
Born Primitive
Ivory Ella
Coola
Supply razors
Road ID

Advertising Services: How We Do It

A digital media strategy tailored to your brand’s dream.

Get one-on-one service with a dedicated buyer who will plan, run, and optimize your Facebook Ad Account:

Real-time buyer communication and weekly reviews

Stay up-to-date on account performance and iterate or launch new campaigns fast. Connect week-over-week while your buyer scales spend, hits ROAS targets, and achieves your financial dreams.

Custom reporting around the metrics that truly matter

At the end of each month, we’ll meet to identify macro-trends and hone account performance based on profitability instead of misleading figures like single-account ROAS.

quote
Chad Ross, CEO & Founder at Dorsal Bracelets
quote
“Since partnering with CTC, Dorsal has grown 710% YoY. We achieved our first dream of $500k annual sales within months and will crush our second dream of $2M in 2020.”

“Our media buyer, Ryan, has been incredible from day one — especially his role in helping us sell internationally and positioning Dorsal’s mission from the ad creative to the copy to the landing pages.

As a marketing agency, they understand how to drive demand on social-media platforms through native, influencer, and direct-response content. Their big-picture approach then capitalizes on that demand on both social and Google.”

Chad Ross,
CEO & Founder at Dorsal Bracelets
Facebook Marketing Partner
Instagram
7x Facebook Case Studies
Facebook Blueprint Certified Media Buying Professional

Book a call and let's build a profit-generating Facebook account together:

Additional marketing services are also available: SEM and search engine optimization (SEO), Snapchat, TikTok, YouTube, email marketing, ad creative, content marketing, web design, and more.

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Common Thread Collective
  • Work With Us
    • Full Service Growth
    • Growth Strategy
    • Facebook Ad Buying
    • Google Ad Buying
    • Retention: Email & SMS
    • Creative Strategy
    • Creative Production
    • Accelerator Program
    • Prophit System
    • Incrementality
    • Tariff Relief
  • Learn From Us
    • Enterprise Scaling Guide
    • TikTok Ads Playbook
    • Diagnostic Toolkit
    • BFCM Offer Database
    • All Products
  • Subscriptions
    • Statlas Analytics
    • ADmission Membership
    • The DTC Index
    • All Subscriptions
  • Case Studies
  • Media
    • Original Series
    • Blog
    • Ecommerce Playbook
    • DTC Hotline
    • YouTube
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