Does Your Facebook Account Have a Google Problem?
Why Google Shopping Ads could be the reason your Facebook and Google results are tanking.
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We’ve seen the same story play out for dozens of our Google clients:
At first glance, everything’s going right:
- Your ad creative has great engagement and click-through rates
- Your Google search ads have the #1 spot for critical keywords
- Your store is conversion-optimized to the hilt
And yet, it’s not working.
Your Facebook ROAS is off target. Google ROAS, stagnant. Paid-traffic conversion rates, dismal. Most troubling of all … your overall revenue has either flatlined or dropped off a cliff.
It doesn’t make sense. So you pull out your hair out trying to answer one question:
Where is the hole in my funnel?
Book your free Google account audit now to find out where you’re losing money:
Uncovering the Bottom-Funnel Money Trap
For higher-AOV brands ($100+), there’s a trap door at the very end of your customer journey, and cash is just pouring through it before it can get to you.
That trap door?
You’re underspending on Google Shopping.
Here’s why Google Shopping ads are so important:
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Two-thirds of all paid clicks on Google go to Google Shopping Ads.
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If you underspend on Shopping and overspend on Search, you’re essentially giving prime ad space to both third-party retailers AND your competitors.
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Google Shopping efficiently blends demand generation with demand capture, opening up new audiences rather than exhausting old ones.
The Paid Social Death Spiral
Now you know why Google Shopping is important. But why is it affecting both Facebook and Google?
It’s pretty straightforward — when you underspend on Google Shopping, most Google searches for your product are delivering results that favor either:
- Third-party retailers, or
- Your competitor’s products
Here’s what your customer journey looks like:
Repeat this hundreds of times, across hundreds of customers, and you’ve got a recipe for paid-social disaster on your hands.
We’ll help with a FREE 34-point Google Account Audit.
If you’re caught in the Paid Social Death Spiral, we can pull you out of it
It all starts with a 34-point audit that uncovers opportunities in your account:
- Conversion Tracking: Correct setup and configuration for Google Ads Conversion Tag and Global Site Tag
- Ads, Bid Strategy & Campaigns: Audit cost-per-click, conversion rate, daily budget, Quality Score, and ads to Ad Group ratio (2:3)
- Search Engine Results Pages (SERP): Keyword research and extensive test searches for all applicable Ad Extensions
- Creative: Ad copy, Responsive Search Ads, Responsive Display Ads, Dynamic Search Ads, Expanded Text Ads, and YouTube videos
Google Shopping has become one of Born Primitive’s most profitable channels.
With the addition of Google, we’ve increased our total paid-media ROI 59% over the last 5 months. The Google Ads gave us a phenomenal 13.31 ROAS.
Common Thread’s team knows what it’s doing.
BEAR HANDLON,
CEO OF BORN PRIMITIVE
Ready to take back your most-valuable ad space and start funneling cash into your business?
We’ll review all the triggers that drive sales on search:
- Customer reviews
- Product images
- Titles and descriptions
- Correct categories, groups & types
- Pricing, FAQs & shipping extensions
- Keywords & bidding strategies
- Account, campaigns & conversion-tracking set-up
- Plus much, much more
*Services start at $5k, moving to 10% of ad spend for accounts that spend over $50k per month
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