Drive Ecommerce Revenue With Google Shopping Ads

Dominate your keywords, own your brand, and unlock your funnel

Ready to grow on Google? Book your free 34-point audit now.

Struggling with your paid search campaigns?

We get it. The maze of data that drives paid ads on Google is more complicated — and more frustrating — than other growth channels.

Worse, because paid search is incredible at capturing high-intent traffic, it get relegated to remarketing alone. That’s why you end up working with agencies who report strong numbers and fail to unlock new growth.

After driving over $240 million in paid search revenue for DTC brands exclusively, we’ve learned that there’s one absolutely crucial key to unlocking Google success:

Spend at least 60% of your paid search budget on Google Shopping.

Here's why:

Two-thirds of all paid clicks on Google go to Google Shopping Ads.
If you underspend on Shopping and overspend on Search, you’re essentially giving prime ad space to your competitors.
Google Shopping efficiently blends demand generation with demand capture, opening up new audiences rather than exhausting old ones.

Start with a free 34-point audit to optimize all the triggers that drive sales on search:

Customer reviews
Gorgeous product images
Unique titles and descriptions
Correct categories, groups & types
Pricing, FAQs & shipping extensions
Keywords & bidding strategies
Account, campaigns & conversion-tracking set-up
Plus much, much more

Let us show you what you might be missing:

This detailed checklist unearths what’s holding your brand back — as well as your biggest opportunities …

Google Shopping has become one of Born Primitive’s most profitable channels.

With the addition of Google, we’ve increased our total paid-media ROI 59% over the last 5 months. The Google Ads gave us a phenomenal 13.31 ROAS.

Common Thread’s team knows what it’s doing.

BEAR HANDLON,
CEO OF BORN PRIMITIVE

What to Expect & How We Get Results

Together, we’ll set ROAS targets and a strategy to conquer your goals with …

Audit implementation or account setup
Your own dedicated paid-search buyer
Shopping feed management & optimization
Custom reporting & performance reviews
Multi-channel expansion into Bing, display retargeting & YouTube

Full-funnel approach to connect your brand, products, and offers everywhere customers shop

Only after mastering Shopping do we turn our attention to other paid-search channels — like Google Search Ads, Bing, and YouTube.

Google calls this new shopping behavior the “messy middle.”

We call it the “brand lasso” — uniting demand generation with demand capture:

Only after mastering Shopping do we turn our attention to other paid-search channels — like Google Search Ads, Bing, search remarketing, and YouTube.

Google calls this new shopping behavior the “messy middle.”

We call it the “brand lasso” — uniting demand generation with demand capture:

>60% Google Shopping Ads
20% Search Text Ads (Adwords)
<10% Branded Search Terms
8% Video and YouTube
3% Display Network

Find out if we’re the right partner for you with a
34-point audit:

⏱ Account management can begin immediately

🗓 3-month initial contract

💵 10% of spend*

Starting at:

$5K PER MONTH

*Services start at $5k, moving to 10% of ad spend for accounts that spend over $50k per month