Struggling with your paid search campaigns?
We get it. The maze of data that drives paid ads on Google is more complicated — and more frustrating — than other growth channels.
Worse, because paid search is incredible at capturing high-intent traffic, it get relegated to remarketing alone. That’s why you end up working with agencies who report strong numbers and fail to unlock new growth.
After driving over $240 million in paid search revenue for DTC brands exclusively, we’ve learned that there’s one absolutely crucial key to unlocking Google success:
Here's why:
This detailed checklist unearths what’s holding your brand back — as well as your biggest opportunities …
Only after mastering Shopping do we turn our attention to other paid-search channels — like Google Search Ads, Bing, and YouTube.
Google calls this new shopping behavior the “messy middle.”
We call it the “brand lasso” — uniting demand generation with demand capture: