Running a profitable ecommerce business requires a successful Google strategy.
And the basis of a successful Google strategy is simple:
Spend at least 60% of your paid search budget on Google Shopping.
Why? Because:
- It’s more valuable: Two-thirds of all paid clicks on Google go to Google Shopping Ads
- It’s cheaper: Shopping campaigns, in almost all cases, have lower CPCs than traditional search campaigns
- It’s more effective: Google Shopping generates and captures demand, opening up new audiences rather than exhausting old ones
Unfortunately, most SEM “experts” ignore Google Shopping in favor of easier remarketing wins.
It’s no surprise that those same experts report strong numbers … and fail to unlock new growth.
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