Profitable ecommerce growth lives or dies by two key metrics: Marketing Efficiency Ratio (MER) and 60-Day Lifetime Value.
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The DTC ecommerce community has a huge, business-killing problem — and most of them don’t even know it.
The two most crucial metrics for growth can’t be tracked by any native ecommerce dashboards … not Shopify, not Facebook, not Google Analytics:
That’s because these metrics require a unified look at all your business’ data across every platform … and there’s never been a single source of truth to give you the bird’s-eye view you need to establish those data points …
Our proprietary ecommerce analysis engine brings all your most crucial business tools into one place, allowing you to see what’s happening across your entire funnel, from acquisition to retention.
Total Revenue ➗ Total Marketing Spend
Single-channel ROI metrics almost always cause you to overspend on remarketing and lose out on new customer acquisition, eventually destroying your bottom line.
Statlas synthesizes your MER from across all platforms, showing you where and when you can afford to take a lower efficiency in order to maximize acquisition.
Even better, it shows your MER relative to hundreds of other ecommerce businesses, allowing you to incorporate industry-wide trends into your planning.
Average Customer Value Over 60 Days
Nobody has a lifetime to wait for “lifetime” value.
Instead, we rethink customer value in terms of a window of return that makes sense for your business’ cash flow.
Not only that — Statlas allows you to break out 60-day LTV by product, which allows you to determine which specific SKUs are most valuable to you (hint: it’s not always the ones with the highest first-purchase AOV … ).