Managing your Facebook account can be exhausting.
Especially when you’re caught up in the grind of chasing daily outcomes: tweaking budgets, building new audiences, constantly turning ads on and off.
Fortunately, Facebook ads don’t have to be a mystery, and achieving massive business growth is possible.
How? By shaping your strategy around three principles:
-
High-floor
Leverage Facebook’s machine learning to minimize human error, optimize spend, and reduce management busywork. -
High-ceiling
Focus on the human levers that unlock major growth: ad creative and offer testing to engage new customers. -
High-profit
Structure your account around your business’ overall profitability, not the ROI of a single channel.
Discover what your business might be missing with:
- The full Facebook audit deck we use at Common Thread Collective to guide new clients
- A step-by-step video walkthrough showing you how to use that deck to assess the health of your Facebook account.
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