Break through stagnation with the Three-Layer Revenue System
It’s a problem ecommerce businesses know well. Especially growing ecommerce businesses.
You launch. Slog your way to $5-$10 million in annual revenue. You scale, smashing your metrics on the back of product-market fit along with one or two strong channels.
If you’re really on top of your game, you do it all profitably.
Then … it breaks.
After years of success, suddenly your growth stalls. Worse, you don’t know why. Two questions haunt you: “What happened? What should we do?”
Good news: businesses don’t break … parts of businesses break.
In other words: the key to unlocking new growth is pinpointing where your business has broken by consolidating your ecommerce data into three layers of revenue:
- Top Layer: Paid Acquisition
- Middle Layer: Owned Audiences
- Bottom Layer: Existing Customers