Poor Short-term Retention
Your 60-day LTV increase percentage suggests that there’s an opportunity for you to tighten up your retention efforts.
The more per-customer revenue you can get in the first 60 days after purchase, the more opportunity there is for you to acquire customers at breakeven — which in turn gives you the opportunity to spend more on acquisition, which is the best accelerant for growth.
Optimize Basic Email Flows
The best way to re-engage customers over that 60-day window?
Tightening up your core email flows, particularly your post-purchase flow.
Are you addressing objections to repurchase? Are you hitting cohorts in their repurchase window?
Use this resource to improve your email retention immediately.