Profit Generating Facebook Ad Creative

The vast majority of ads in your account will never perform.

And, with countless ad creative agencies who care more about “award-winning content marketing” than your bottom line, that trend won’t change.

Why?

Because the ugly truth about creative volume is that there is always that one ad that significantly outperforms every other piece of content at 300x the value of every other asset.

In the meantime, the focus on volume leads to wasted budgets and missed opportunities trying to recreate that one success.

Here’s the problem: ROAS can tell you if an ad is working. It can’t tell you why.

Unlike typical social-media marketing agencies, we ground our services in data, focused entirely around your profitability.

It’s only creative if it’s creating profit.

Get our creative operating system. Grounded in data, elevated by design, and accelerated by AI.

Want more details of our digital marketing and creative strategies?
Keep going. It’s all right here …

keep going

Unlike Other Creative Ad Agencies

More than just Facebook ad creative, a creative operating system for profitable growth.

At Common Thread Collective, we are dedicated to pushing the boundaries of what's possible in creative strategy and growth.

Get creative strategies built on real learnings, real results, and real solutions.

Here’s how we deliver …

elements of the ultimate brief

The ‘Ultimate’ Brief

The ‘ultimate’ brief combines cutting-edge technology and data-driven insights to get actionable information from your actual customers.

Our analysis understands your customer personas and the messages that resonate with them to guide ad creation.

Historical data analysis allows us to:

  • Review our brand’s peak moments to identify potential opportunities
  • Identify outlier creative ads and what made them work
  • Break down specific angles and offers by ROAS, AOV, and other key metrics

Performance Ad Library

Using the ‘ultimate’ brief, our performance ad library leverages your brand’s asset library and visual identity to generate 100+ ads in an instant.

All ads are designed specifically for social media, featuring the most profitable and popular ad types for ecommerce businesses:

  • Product showcase
  • Testimonials and referrals
  • Educational content
  • Limited-time offers
  • And more …
Statlas dashboard preview
our concept log is build directly into our paid media growth strategy

Concept Log & Library

We leverage AI to make smarter, faster decisions. Our creative concept log ensures every ad follows Facebook's best practices to maximize delivery and provide the volume needed to hit your paid media targets.

Concepts are broken down and built around three key elements:

  • Audience
  • Offer
  • Angle
See how our creative operating system fits into our overall growth strategy.

Premium Ad Design

Need more than just creative strategy to bolster your Facebook ad account? 

We’ve got you covered with premium designs available as an add-on to our creative strategy service.

With your premium design add-on, we bridge the gap between brand storytelling and performance creative by developing four premium design directions and custom brand templates to guide the creative.

Our conversion-focused concepts will take your product’s unique selling propositions, customer cohorts, and unique lens to elevate your brand.

facebook ad creative examples

Get access to the system used by:

Creative Strategy: How We Do It

A data-first approach to Facebook ad creative

Real customer data informs our process … not third-party data or industry benchmarks. 

We focus on feedback from your actual customers who love your product and share their genuine experiences to develop our creative strategy.

Our process begins with gathering your data.

We use data and artificial intelligence to understand your target audience, and understand the most effective creative angles for scaling your ads.

Next, we use your brand assets, stills, and approved ad copy to generate your performance ad library.

Data analysis then fills the gaps in your current marketing calendar. With the ‘ultimate’ brief as the foundation, we adhere to a strict structure to develop concepts grounded in data.

A tight feedback loop accelerates learning and optimization.

Our proprietary data analysis tool, Statlas, measures your ad creative performance.

A creative framework allows us to report on what’s actually working and why … so that we can create more ads that perform.

real-time data on your ad creative
An Advertising Agency that Knows:

It’s only creative if it’s creating profit.

Whether you’re paying +$20,000 for beautiful assets that don’t perform, or stuffing your ad account with cheap-but-ineffective UGC … you’re doing the same thing: losing money.

Common Thread Collective is an ecommerce growth agency that centers itself on profitability, your profitability.

Stop paying for people to scroll past your ads — invest in creative strategy and start smashing your KPIs

Your cart