2024 Q4 Strategy and Maximizing Revenue on BFCM

Common Thread Collective

by Common Thread Collective

Oct. 17 2024

Get ready for Q4 success! In this video, Max Rosewater walks you through everything you need to know to optimize your ad strategy for the most critical time of the year—Black Friday, Cyber Monday, and the holiday season.

Max covers key insights on controlling ad costs, building a winning campaign structure, and crafting creative strategies that stand out in a crowded marketplace. With the added challenges of election-year advertising and a shorter sales window, having a proactive approach is essential.

Whether you’re looking to maximize profitability or drive massive new customer growth, this guide will help you stay ahead and make this Q4 your most profitable yet. Don’t miss out on these actionable insights!

Topics Covered:

  • Why this Q4 is different and how to plan for it
  • Ad cost strategies during election season
  • Campaign structure tips for better control over CPA and ROAS
  • Creative diversification tactics to avoid ad fatigue
  • Pro tips for forecasting and planning around key holiday sales
Together with …
  • Recharge is your all-in-one subscription platform for retention and growth.
  • Richpanel is the help desk software that helps you create a seamless support experience for both the customer & support teams.
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  • Q4 Holiday Planning Calendar Template
  • Q4 Offer Calculator
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Common Thread Collective

Common Thread Collective is the leading source of strategy and insight serving DTC ecommerce businesses. From agency services to educational resources for eccomerce leaders and marketers, CTC is committed to helping you do your job better.

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