Influencer Engine: Exactly How 1,000 Product Seeds Grew Into $100M

Most brands treat influencer marketing like just another channel … but that’s a mistake.

The best brands don’t see influencer marketing as a channel at all. They see it as the engine that powers their entire business.

In this video, I’ll break down exactly how my brother and I sold $100 million worth of silicone rings in just four years — using influencer marketing as more than just a traffic source, but as the foundation for our growth strategy.

I’ll show you how we turned influencers into advocates, how we personalized our outreach to athletes, and why a smart seeding strategy can outperform expensive content production.

If you’re tired of relying on Meta’s hamster wheel and want to build a more sustainable growth engine, this is a must-watch.

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