Ecommerce Intervention: The Liquidity Crisis Facing 8-figure Brands

Common Thread Collective

by Common Thread Collective

Mar. 21 2025

Most brands think 8% EBITDA is a win … but that’s a dangerous assumption.

In this video, I break down what’s really happening inside 500+ eight-figure ecommerce brands, using data from Finaloop and insights from the DTC Index.

We’ll explore why slowing growth and tight cash cycles are creating serious challenges for ecomm. businesses.

You’ll learn:

  • Why profitability alone isn’t enough to sustain long-term growth.
  • How shifting market trends are putting pressure on margins.
  • What brands need to do now to protect cash flow and stay competitive.

If you’re looking to future-proof your business and avoid getting squeezed by shrinking margins, this is a must-watch.

Together with …
  • Mercury is trusted by 200K+ ambitious companies for banking*, cards, capital, and financial software. Sign up for a special offer.
  • FERMÀT is the AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion.

*Mercury is a fintech company, not an FDIC-insured bank. Checking and savings accounts are provided through our bank partners Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC. Working Capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.


Common Thread Collective

Common Thread Collective is the leading source of strategy and insight serving DTC ecommerce businesses. From agency services to educational resources for eccomerce leaders and marketers, CTC is committed to helping you do your job better.

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