The Moments That Break Our Models
Every model has assumptions baked in. Every now and then, a brand blows past them. This is where we find out how.
TBA
Models & Moments is a live series from Common Thread Collective where Luke Austin (CTC) and Chris Hall (Ecomm Cowboy) invite 8-figure DTC brands to walk through the specific moment their results outran the model and what they did to get there. Every episode is one brand, one topic, and a live breakdown of the specific inputs that made it happen.
The specific marketing decisions that moved the model, straight from the brand's own data.
The market conditions and financial constraints the brand was working against when it happened.
A clear takeaway from each episode that you can bring back and apply to your own account right away.
Every episode is recorded and there when you're ready to go back and act on what you heard.
The full series runs every Wednesday in May and June, starting June 3.
Register once to secure your spot for all four episodes.
Every brand doing 250K+/mo GMV gets a free month of white glove service.
One registrant walks away with merch from the featured brand at the end of every episode.