A live series by CTC × Ecomm Cowboy

Models & Moments

The Moments That Break Our Models

Four episodes. Four 8-figure brands. Every model has assumptions baked in, and these brands blew past them. Watch to find out how.

Watch the Replays
Featured brands
Taste Salud Skullcandy Sun Day Red BodyBio
What the Show Is

The moment 8-figure brands break their model.

Models & Moments is a live series from Common Thread Collective where Luke Austin (CTC) and Chris Hall (Ecomm Cowboy) invite 8-figure DTC brands to walk through the specific moment their results outran the model and what they did to get there. Every episode is one brand, one topic, and a live breakdown of the specific inputs that made it happen.

Your Hosts
Luke Austin
Luke Austin
SVP Strategy, CTC
Chris Hall
Chris Hall
Ecomm Cowboy
Episodes

Four brands. Four moments. All on demand.

Every episode is one brand, one topic, and a live breakdown of the specific moment their results broke the model.

1
June 3, 2026
Mexico National Team Partnership
▶  Watch Replay
2
June 10, 2026
TikTok Shop as a Content Engine
▶  Watch Replay
3
June 18, 2026
Launching a new product category with no historical data
▶  Watch Replay
4
June 24, 2026
Building a supplement brand for performance athletes
▶  Watch Replay
Want results like these?

See what CTC can do for your brand.

The brands on this show grew because they had the right model. We build that for 8-figure ecommerce brands every day.

Explore the Prophit Engine