How Facebook Ads & Cost Controls are Evolving with Andromeda in 2025

Most media buyers are still clinging to cost caps and control … but Meta’s not waiting around.

In this video, we break down the sweeping AI-powered changes coming to Meta ad accounts in 2025 and what they actually mean for your performance.

From Andromeda, Meta’s proprietary ad retrieval system, to a full shift toward Advantage+ Sales Campaigns as the default … this is the beginning of the end for manual media buying.

You’ll learn:

• Why Meta’s AI is making your bid caps obsolete
• How infrastructure-level changes (like 2+ GW data centers) are transforming ad matching
• What Common Thread Collective is doing to stay ahead—and how your brand can too

If you’re still optimizing around lowest-cost bids and last-click logic, you’re about to get left behind. This isn’t just a new campaign structure … it’s a new era of media buying.

Watch now to sharpen your skills for the year ahead.

Together with …

• FERMÀT is the AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion.
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