What does receiving a bad gift have to do with advertising?

There’s nothing more awkward than getting a sh*tty gift from a friend. The same goes for getting a bad advertisement. Whether its a birthday or a new branding campaign, how can you avoid missing the mark the next time around? Do your research.

Iain, our VP of Content, and Alex, our Consumer Insights Specialist share insight into understanding a person and what they care about, so that you can provide something of value.