What does receiving a bad gift have to do with advertising?

Common Thread Collective

by Common Thread Collective Collaborator

Apr. 15 2019


There’s nothing more awkward than getting a sh*tty gift from a friend. The same goes for getting a bad advertisement. Whether its a birthday or a new branding campaign, how can you avoid missing the mark the next time around? Do your research.

Iain, our VP of Content, and Alex, our Consumer Insights Specialist share insight into understanding a person and what they care about, so that you can provide something of value.

Common Thread Collective

Common Thread Collective is the leading source of strategy and insight serving DTC ecommerce businesses. From agency services to educational resources for eccomerce leaders and marketers, CTC is committed to helping you do your job better.

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