Treasure Hunting For Profit: Statlas Jam Episode 1

Common Thread Collective

by Common Thread Collective

Jan. 04 2024

Join us as we dive deep into the treasure trove of data, exploring the performance of customer cohorts throughout the previous year.

Discover the key insights that shaped my marketing strategy and contributed to the highest return on invested capital.

In this episode:

  • Analyzing Monthly Cohorts: Delve into the specifics of each acquisition month, examining the number of new customers, acquisition costs, COGS, and first-order profits. Uncover the patterns that define the most profitable cohorts and understand the impact of marketing events.
  • Marginal Return Basis: Gain a unique perspective on customer value by evaluating margin on a marginal return basis. Witness the journey of customers over time and identify the periods of highest profitability.
  • Dynamic Budget Allocation: Learn how to strategically allocate your budget based on the performance of cohorts. Discover the impact of efficient capital allocation during peak acquisition periods and understand the nuances of profitability in different seasons.
  • Revenue Composition Analysis: Explore the composition of revenue, focusing on first-order value, 60-day LTV increase, and the contribution of key products. Understand the significance of product focus and its impact on overall profitability.
  • Continuous Improvement: Uncover actionable insights from both the best and worst-performing cohorts. Reflect on the successes and shortcomings of different months, refining your strategy for improved efficiency.

Whether you're using tools like or Lifetimely, this episode will guide you through the process of evaluating your customer cohorts from the past year.

Learn to make informed decisions, optimize budget allocations, and strategically enhance the profitability of your cohorts.

Don't miss out on this valuable opportunity to turn data into profit!

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Common Thread Collective

Common Thread Collective is the leading source of strategy and insight serving DTC ecommerce businesses. From agency services to educational resources for eccomerce leaders and marketers, CTC is committed to helping you do your job better.

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