What you’re about to read, watch, and put into action … is the ugliest, down-and-dirtiest article I’ve even published.
We’ll be adding better screenshots and more detail throughout the week. You know, as long as the Shopify SEO “breakthrough” holds. In addition, you can grab the Google Doc version here — if Google Docs works (it’s been up and down all morning).
For now, “speed” is of the essence.
(See what I did there?)
The problem stemmed from three things:
Google’s PageSpeed Insights is helpful for telling you something is broken. It wasn’t particularly helpful in diagnosing why or how to fix it.
The breakthrough came via Chrome Inspect > Performance > “Start profiling and reload page”
So, we went HAM — a very technical SEO term — in our Shopify Theme …
Aaron is the VP of Marketing at CTC. Previously the Editor in Chief of Shopify Plus, his content has appeared on Forbes, Mashable, Entrepreneur, Business Insider, The New York Times, and more. Connect with Aaron on Twitter or LinkedIn (especially if you want to talk about bunnies or #LetsGetRejected).