How to Set Facebook Ad Budgets

Common Thread Collective

by Common Thread Collective

Apr. 04 2023

Are you struggling to set a proper budget for your Facebook ad campaigns?

Many advertisers make the mistake of spreading their budget too thin across too many ad sets and campaigns, which can hinder their success

In this video, you'll learn how to avoid this mistake and set up your budget correctly to maximize your advertising efforts on Facebook. You'll discover a specific budget formula to follow, how bid strategies can affect your daily budgets, and tips for adjusting your cost caps to protect your downside and scale efficiently. Whether you're a beginner or an experienced advertiser, this video will provide valuable insights and strategies to help you achieve your advertising goals on Facebook.

Media Buyer Tools from Common Thread Collective

The CTC Media Buying Toolkit

Get access to the exact tools, templates, and calculators we use to solve Facebook ad account problems.

Get My Toolkit

Common Thread Collective

Common Thread Collective is the leading source of strategy and insight serving DTC ecommerce businesses. From agency services to educational resources for eccomerce leaders and marketers, CTC is committed to helping you do your job better.

For more content like this, sign up for our newsletter, listen to our podcast, or follow us on YouTube or Twitter.