CTC @ UCI: How To Set Performance-Based Marketing Budgets
SlideShare Available Here: https://www.slideshare.net/CoryHamilton1/ctc-uci-how-to-set-performancebased-marketing-budgets?trk=v-feed
Watch the latest episode of Threading The Needle to see Taylor speak at his alma mater, UC Irvine, about his unconventional take on marketing and how you can build for scale with performance-based budgeting.
It was an honor to speak at UC Irvine this week.
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We started this agency because we hated agencies… We began as entrepreneurs who lived on the brand side working every day to build and grow our own businesses. We worked with multiple agencies, all of whom were really talented, but every time there was this constant conflict. Our interest never seemed to be aligned. They were billing hourly and we wanted things done as quickly as possibly. There were constant debates about time. It became such a strain that the relationship would always deteriorate. After this experience we committed to establishing an agency model that removed that strain and better aligned the interests of the agency and client. We ditched the “digital marketing” title and decided instead to focus on SALES.
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