BFCM 2023 Brings Big Wins for Ecommerce Brands

Common Thread Collective

by Common Thread Collective

Nov. 30 2023

The data is in! We compared CTC clients with over 250 ecommerce brands using our in-house data analytics tool, Statlas.

Looking at the extended Black Friday, Cyber Monday period from November 18-28, our clients achieved 290.8% more Facebook revenue than the average store.

Facebook Revenue Nov 18-28 2023: +290.80% CTC Clients vs. All Stores

For total revenue, our clients performed a similar feat: 164.5% more revenue than the average store.

Store Revenue Nov 18-28 2023: +164.50% CTC Clients vs. All Stores

Even more impressive? That additional Facebook revenue over BFCM came at +2.28% greater efficiency: 3.28 ROAS from CTC clients vs. 3.08 ROAS for the overall data set.

aMER was nearly identical for All Stores compared to CTC clients, standing at 4.80 and 4.50, resulting in a marginal difference of about 3.5%.

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Success takes so much more than single-channel targets and short-term thinking. You don’t need a marketing agency. You need a partner that focuses on the health of your entire business.

Common Thread Collective

Common Thread Collective is the leading source of strategy and insight serving DTC ecommerce businesses. From agency services to educational resources for eccomerce leaders and marketers, CTC is committed to helping you do your job better.

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