Own the Forecast: Bridges Live

In this episode of Bridges Live, we have the ultimate showdown: Marketing vs. Finance – who truly drives business growth? Join us as we explore the dynamic relationship between these two essential departments and uncover how they can work together to unlock massive potential for your business.

Featuring Steven Borrelli, CEO of Cuts, and Chris Wilkerson, CFO of Cuts, we discuss …

• Why the marketing team should take the lead on financial forecasting.
• Lessons learned from scaling a $300M+ e-commerce brand.
• The critical role collaboration plays between marketing and finance.
• How to avoid the pitfalls of over-ordering inventory and overspending on ads.
• Real-life examples of creating successful growth moments that break the mold.

Whether you're a marketer, CFO, or founder, this conversation will challenge the way you think about business growth and give you actionable insights to improve your forecasting, cash flow, and team dynamics.

Together with …

• Finaloop provides ecommerce accounting software and real-time bookkeeping for DTC, multichannel, and wholesale retailers.