Paper Profits to Liquidity: Bridges Live

In this fourth episode of Bridges Live, the discussion dives into bridging marketing with finance to provide e-commerce brands with practical financial knowledge. The episode, Moving from Paper Profits to Liquidity, explores strategies for helping brands achieve real cash flow and financial sustainability.

Guest speakers Robert Felder, CEO of Bearbottom Clothing, and Josh Firestone, CMO of Bearbottom, share insights from their experience bootstrapping their direct to consumer men's apparel brand. With long-term partnerships, disciplined spending, and strong customer focus, they've built a thriving brand without outside funding. The conversation also emphasizes the importance of cash flow management, lean operations, and an iterative approach to marketing, providing valuable lessons for ecommerce brands aiming for growth and liquidity.

Together with …

• Zamp is a managed sales tax solution that makes sure you never have to touch or think about sales tax again. Common Thread Collective is an eCommerce growth agency that's focused on constructing a system for your business to achieve profitable scale.
• Finaloop provides ecommerce accounting software and real-time bookkeeping for DTC, multichannel, and wholesale retailers.