1. Branded Search: Less than 15%
Starting with the lowest-hanging fruit, we make sure nothing slips through the cracks when customers search for your brand or product by name.
That means, we focus our attention on the money maker: Google Shopping and the data feeds that power it.
Why? Because, while other agencies:
We only care about one thing: profitable growth.
If you’re not spending +60% of your budget on Shopping campaigns — or, aren’t using PPC marketing (period) … then we can unleash paid search as a new customer growth machine.
This detailed checklist unearths what’s holding your brand back — as well as your biggest opportunities …
Because of our exclusive focus on ecommerce, we allocate budget differently than most agencies: