Latest Insights
Read, watch, or listen to the latest content from the Education team. This feed always updates with the most recent content released from the past ten days at Common Thread Collective.
In this episode, Taylor shares his biggest critique of cost controls in digital advertising.
Join Richard and Taylor as they explore the limitations of cost controls, including the challenges of relying on human logic and consistency in a constantly evolving ad landscape. They dive into the role of AI in ad management, the struggle to trust automation, and the emotional hurdles that often lead to poor decision-making.
Taylor also shares insights on how to optimize campaigns for long term success by balancing human creativity with machine driven precision. This episode is a must watch for anyone interested in digital marketing strategy, campaign optimization, and the future of AI in ecommerce!
Show Notes:
- Go to mercury.com/thread today to see if you’re eligible for Mercury Working Capital
- The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
Get ready for the holiday season with expert SEO insights designed to help you maximize organic traffic and boost revenue! In this episode Richard sits down with Travis Bichelle, CTC’s Director of SEO, to break down essential SEO strategies tailored for Q4 and holiday promotions in 2024.
From understanding organic search declines to building robust metadata, schema markup, and leveraging Google Merchant Center, we dive into actionable steps to ensure your ecommerce site captures holiday shoppers and increases conversions. Plus, we share a sprint checklist to optimize your site’s performance before Black Friday, Cyber Monday, and beyond!
Key Takeaways:
- Holiday SEO tactics to increase organic traffic
- How to use metadata and schema markup effectively
- Leveraging Google Merchant Center for visual search results
- Preparing for Q5 with clearance strategies and 301 redirects
Show Notes:
- Go to mercury.com/thread today to see if you’re eligible for Mercury Working Capital
- The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
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