Latest Insights
Read, watch, or listen to the latest content from the Education team. This feed always updates with the most recent content released from the past ten days at Common Thread Collective.
Get an exclusive look behind the curtain with our VP of Strategy, Luke Austin, as he breaks down how CTC is transforming profit-driven growth through clarity, measurement, and scalable systems.
Discover how our incrementality tool, daily forecasting workflows, and creative growth frameworks come together in the “prism” … our metaphor for the integrated decision-making engine that fuels brand success.
In this episode, you’ll learn:
- How geo‑based incrementality tests are lowering ad spend risk and increasing clarity
- Why Meta, Google Brand, and Google Non‑Brand all perform differently—and how we prioritize ad dollars accordingly
- How we’ve scaled effective channels like YouTube, TikTok, Snapchat, and Pinterest—thanks to high-confidence data and targeted ad credits
- The three core “Units of Growth” we use to influence profitable expansion:
- Channel Expansion: Tapping into net-new ad platforms
- Creative Volume & Scalability: Driving performance with diverse, low-cost creative
- Email & Automation: Optimizing retention through flows, segmentation, and data-driven follow-ups
Show Notes:
- Ready to solve your influencer strategy? Book your strategy demo at getsaral.com/demo
- Explore the Prophit System: prophitsystem.com
- The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
As brands approach the $1M–$10M revenue range, they often find themselves stuck—still hustling, but with slower growth and rising costs. That’s where CTC’s Global Accelerator comes in. In this episode, Richard Gaffin is joined by Joy Sharma and Jan Almuni to share the blueprint for how seven-figure brands break through to eight.
They reveal the step-by-step playbook used across dozens of brands in the Accelerator program … and why the secret to scaling isn’t one big move, but the right next move at the right time.
You’ll learn:
- Why creative volume is a non-negotiable, and how to build it cost-effectively
- How the “two-and-two” marketing calendar framework drives consistent growth
- What landing page testing can teach you about offers, personas, and real incrementality
- Why retention isn’t a backend problem … it’s baked into every step of the growth journey
Show Notes:
- Get your FREE mystery shopping report from Stord — compare your CX against two competitors at stord.com
- Explore the Prophit System: prophitsystem.com
- The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm
In this episode of the Ecommerce Playbook Podcast, Taylor Holiday and Richard Gaffin unpack the surprising success of last week’s episode and explore what it reveals about content that actually resonates.
What about the convo with Taylor and Andrew led to such a positive response?
Turns out, the answer has less to do with tactics … and everything to do with timing, unique perspective, and story.
If you’re trying to build content that lasts (not just goes viral), this one’s for you.
Show Notes:
- Ready to solve your influencer strategy? Book your strategy demo at getsaral.com/demo
- Explore the Prophit System: prophitsystem.com
- The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
Special Announcements
Newest Product
The Ecommerce Diagnostic Toolkit
The Ecommerce Diagnostic Toolkit is your guide to identifying your biggest opportunities. Help our team test and fine-tune this product before it goes live.
Follow these steps to help ensure we make the best product possible:
- Download and review the PDF
- Take the Diagnostic quiz with one of you clients' brands
- Review and download your results page
- Provide our team with any feedback you have
From the DTC Index
Updated weekly, the DTC Index aggregates our database of 300+ ecomm brands into your clearest window on ecommerce performance.
From store CAC to Facebook ROAS, the DTC Index contains charts tracking year-over-year data points from all parts of the funnel.
Access All Charts
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