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Read, watch, or listen to the latest content from the Education team. This feed always updates with the most recent content released from the past ten days at Common Thread Collective.
In this episode of the Ecommerce Playbook Podcast, we sit down with Jack Zambakides, CEO of D.Louise, to explore the journey from a small, scrappy startup to a fast-growing jewelry brand on the path to eight figures.
Key Topics Covered:
- Trusting the Process – How D Louise committed fully to CTC’s creative volume methodology — and saw results almost immediately.
- Building Stability – Why relying on big product drops or seasonal moments is risky, and how D Louise shifted toward a more predictable growth model.
- Partnership and Passion – How Jack and his fiancée Olivia combine creative vision with business acumen to drive their brand forward.
- From Side Hustle to Full Commitment – The pivotal Black Friday moment that convinced Jack to go all-in on the business.
If you’re an ecommerce founder looking for actionable insights on scaling efficiently, this episode offers valuable lessons on embracing proven strategies and building a stable foundation for growth.
Show Notes:
- Get your first 100 chargebacks handled absolutely free! Just visit chargeflow.io and enter the code "CTC100" after activation.
- Explore the Global Accelerator
- The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm
In this episode of the Ecommerce Playbook Podcast, we’re diving into the crucial role of accurate forecasting in driving ecommerce growth … especially during challenging times. Inspired by our upcoming Sharpen Your Skills episode, this discussion unpacks why many brands struggle with overly optimistic forecasts and how an unbiased, data-driven forecast can provide the reality check needed to reset and rebuild.
Key Topics Covered:
- The E-Commerce Intervention – Why many brands today need a forecasting “intervention” to identify the cold, hard reality of their current state.
- Rooting Forecasts in Reality – How unbiased, third-party forecasting exposes overestimations and reveals realistic growth targets.
- The Power of Data-Driven Forecasting – Why accurate forecasting starts with data, not desire — and how this truth can save your business.
- Aligning Ambition with Attainability – How to set aggressive yet achievable goals using accurate forecasting models.
- Forecasting as a Growth Lever – Why your forecasting process can be the difference between stagnation and sustainable growth.
If you’re feeling stuck, overwhelmed, or unsure how to set meaningful growth targets, this episode will help you reset your approach and build a forecast rooted in reality.
Show Notes:
- Get your first 100 chargebacks handled absolutely free! Just visit chargeflow.io and enter the code "CTC100" after activation.
- Explore Compass: adcompass.ai
- The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm
In this episode of the Ecommerce Playbook Podcast, we’re diving into influencer marketing and seeding—a foundational strategy that often gets overlooked in the rush to optimize ad accounts. Going solo for this one, I’m breaking down why the biggest growth levers today sit outside paid media and how brands can better leverage influencers to drive long-term success.
Key Topics Covered:
- The Influencer Foundation – Why influencer marketing was my starting point in marketing and why it still matters today.
- Beyond Paid Media – How influencer-driven distribution impacts brand growth beyond just running ads.
- Seeding Strategies – The importance of getting products in the right hands and how top brands execute seeding effectively.
- Influencers as Growth Levers – Why influencer relationships, not just transactions, drive sustainable demand.
- Rethinking Brand & Distribution – How the best-performing brands integrate influencers into their broader marketing strategy.
If you’re relying too much on paid media and want to unlock new growth levers, this episode is for you. 🚀
Show Notes:
- Access Postscript
- The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm
This episode isn’t just about a viral Tecovas ad—it’s about the bigger picture of authentic marketing. We sit down with Krista Dalton, CMO of Tecovas, to break down the full story behind their marketing success.
From understanding the customer to building the right product, finding the ideal distribution channels, and crafting memorable ads—this episode dives into how great marketing is built from the ground up.
We cover:
- How deeply understanding your customer and product can unlock new markets
- Why the best campaigns don’t always rely on direct response—they can thrive by tapping into identity
- The strategy behind Tecovas’ marketing success and what it reveals about growth marketing and TAM
Krista Dalton shows us how authentic marketing extends from a brand identity, to the final ad unit. Don’t miss this one.
Show Notes:
- Watch the Tecovas Ad mentioned in this episode, and read the whole firestorm it started on Twitter.
- Go to your.omnisend.com/CTC to get 20% off your first 3 months with code CTC20.
- Explore the Prophit System: prophitsystem.com
- The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm
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