Common Thread Collective Is Your Ecommerce Growth Partner
Success takes so much more than single-channel targets and short-term thinking. You don’t need a marketing agency. You need a partner that focuses on the health of your entire business.
Hire UsOur Work
Client Growth Stories
Our primary objective is to help clients grow sustainably. All growth stories are different; all brands are different. But the underlying thoughtwork is the same.
Case Studies by Growth Stage
A solo entrepreneur’s skincare line grows 29x after unlocking their 60-day customer value.
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A husband-and-wife team invent a new kind of razor — and grow 3.6x YoY with CTC.
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A family-run fitness apparel brand grows 882% in 2 years.
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An indie beauty brand comes to CTC for paid social after organic growth stagnates — and sees a 5x ROI.
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A legacy retailer decides to get in the DTC game and grows their online business 8x after 2 years with CTC.
View the Case StudyWho We’ve Worked With
Full-Service Growth
A Cross-Channel Approach to Growing Your Business
Our Full-Service Growth teams combine multiple channels and services under a single, profit-focused strategy.
That’s because sustainable growth happens when you’re taking the health of your entire business into account, not just the ROI of a single channel.
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Growth Strategy
Together, we’ll set business-level targets; then, execute a plan to smash them.
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Statlas
Exclusive access to our proprietary data tool for LTV, forecasting, DTC benchmarking, and more.
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Paid Social Ad Buying
Daily management and optimization of your Facebook, Snapchat, and TikTok ad accounts.
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Search Engine Marketing
Dedicated Paid Search buyer to manage spend across multiple channels.
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Retention: Email & SMS
Accelerate LTV through list building, high-impact automations, and ongoing campaigns
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Ad Creative
Design production to drive performance by recreating existing assets + iterating on the winners.
Let’s Start Growing
Who We Are
What Makes Us Different?
Five unique advantages make CTC a better agency experience:
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1. We live by a profit + process philosophy
Agencies can’t guarantee outcomes. Instead, we guarantee a consistent thought framework that focuses on your bottom line.
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2. We have a clear system for sharing information
All Full Growth clients get access to Statlas, a proprietary tool that lets us create benchmarks based on data from across our client roster.
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3. We own and operate our own businesses
Our five in-house DTC brands give us consistent insight into the operational mechanics of an ecommerce business.
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4. We make it easy to talk to management
Our proactive escalation process and weekly performance survey means senior management is available to work on your account when needed.
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5. We have a “farm system” for our talent
ADmission is a paid community that teaches entrepreneurs the CTC way. We hire from this pool of talent, meaning that our “junior” people aren’t so junior.
FAQs
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The main service we provide is new ideas for your business. We do this via the Growth Map — a tool that provides a clear picture of where your business needs to grow, and how we’re going to help make it happen.
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CTC’s teams work on up to 6 brands, depending on capacity. We’ve tried more, but it just doesn’t work for the custom service we offer. Plus, our senior management is equipped to step in when our people need to take a break.
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Trust us with your business. We know it’s a big ask — but we’re not here to simply tweak budgets. We thrive when we’re guiding you towards your revenue goals via a shared understanding of what it’ll take to get there.