We want to grow, but not do so at the expense of profitability. To help us find the right balance of spend and efficiency, we turned to CTC to model our data and find the right strategy to maximize profit. Highly recommend them.
There are three questions at the center of creating a predictable, profitable ecommerce growth plan …
- What’s my optimal total budget to maximize profit?
- How should I split that budget across channels for the best incremental lift?
- What’s the daily media plan and profit forecast?
… and no single platform or service provider has a solution for all three, until now.
Geo-Holdout Incrementality Testing
The Gold Standard of Measurement
Incrementality testing is the gold standard for understanding what's truly working in your media mix. But until now, it's been prohibitively expensive or siloed from your strategy.
We built our own tool — fully integrated into Statlas so we could:
- Run unlimited geo holdout tests for any client
- Validate impact by channel, campaign, or cohort
- Make allocation decisions with 90%+ confidence
Cody Plofker,
Get a Free Incrementality Test
Available to ecommerce businesses between $10M-$100M in annual revenue. Get in touch with us below to start the conversation.
Why We Built It
Accurate, Affordable Incrementality Testing
Every ecommerce brand needs to use geo-holdout testing to succeed in today’s economic landscape.
Because we already have the platform, Statlas, the data, and the people in place, we can deliver high-confidence incrementality test results at a fraction of the cost.
Unlike standalone geo holdout tests from other measurement firms that stop at insights, we go further …
We integrate those results directly into your growth strategy and business forecast.
So you don’t just get answers. You get direction.
Here’s how it works …
1. Market Selection
We identify optimal test markets based on historical revenue patterns, using industry-standard synthetic control methodology.
2. Power Curve Forecasting
See what budget you need to generate statistically valid results and how strong your potential signal is before you ever spend a dollar.
3. Location & Budget Setup
We calculate the necessary budget using realistic assumptions-not arbitrary ROAS guesses. Our system starts with hundreds of benchmarked tests.
4. Test Validation
We monitor campaign exclusions in real time to confirm proper execution, using Statlas-integrated alerts to avoid contaminated data.
Results Analysis
We report incrementality across new revenue, returning customers, and Amazon halo effects-so you can see the full business impact.
Detailed Output
Dive deeper into the estimated revenue impact, iROAS values, and statistical significance for each revenue type.
State-Level Insights
Visualize performance and impact across the actual test/control regions to validate geo-level performance alignment.
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