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Maximize Your Video Ads: 4 Optimization Tricks for Meta Success
How to Make Optimizations On Facebook Ads in 2025
by Common Thread Collective
Jan. 29 2025
In this video, we're walking you through the recommended process for optimizing your Facebook ad account in 2025 using Cost Caps, ROAS goals, and cost controls. By the end of this breakdown, you’ll know exactly how to scale budgets, adjust bids, and find the perfect balance between efficiency and volume.
Key Topics Covered:
- Understanding Cost Caps & ROAS Goal Bidding – What Meta really means when they define cost caps.
- How to Set Your Cost Controls Correctly – Learn the importance of AOV assumptions, CPA calculations, and budget structuring.
- Scaling Smartly – When to increase or decrease cost caps to drive more volume or improve efficiency.
- Daily Optimization Process – The 4 key questions every media buyer should ask before making bid adjustments.
- Pre & Post-Sale Strategies – How to adjust cost controls before and after sales events to maximize performance.
Pro Tip: If your campaigns are fully delivering at your target efficiency, you might be leaving money on the table! Learn how to inflate budgets and capture more auction inventory to scale profitably.Â
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Common Thread Collective is the leading source of strategy and insight serving DTC ecommerce businesses. From agency services to educational resources for eccomerce leaders and marketers, CTC is committed to helping you do your job better.
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