A Common Thread Collective Video Series
Sharpen Your Skills: An Original Series
Weekly(ish) guidance from the frontlines. Unsubscribe anytime.
Welcome to the Sharpen Your Skills, an original video series where we provide entrepreneurs with straightforward tools and strategies to enhance their business acumen and drive profitability.
In each episode, we dive into a practical, easy-to-apply framework focused on helping you understand critical areas of your business.
Latest Episode
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How Facebook Ads & Cost Controls are Evolving with Andromeda in 2025
Learn about the sweeping AI-powered changes coming to Meta ad accounts in 2025, including Andromeda, Advantage+ campaigns, and what they mean for your performance.
Together with …
FERMÀT is the AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion.
Mercury is trusted by 200K+ ambitious companies for banking*, cards, capital, and financial software. Sign up for a special offer.
*Mercury is a fintech company, not an FDIC-insured bank. Checking and savings accounts are provided through our bank partners Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC. Working Capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.
How Facebook Ads & Cost Controls are Evolving with Andromeda in 2025
● 35 min.
Ecommerce Intervention: The Liquidity Crisis Facing 8-figure Brands
● 40 min.
Influencer Engine: Exactly How 1,000 Product Seeds Grew Into $100M
● 30 min.
Starving Giants: The Media Buying Flaw Killing the Biggest DTC Brands
● 30 min.
How This Specialist Team Cracked the DTC Ads Formula
● 38 min.
How to Create Peaks for Your Ecom Brand Bigger Than Black Friday
● 22 min.
This Proven Plan Will Make Your Brand Profit in 2025
● 17 min.
The Secret to Ecommerce Success: Measure Marketing Like This
● 27 min.
How To Build A Cash-Flowing Ecommerce Brand
● 18 min.
