The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
Ecommerce Ins and Outs for 2024
On this episode of the podcast, Taylor and Richard shift focus from long-term 2024 predictions to the most important ...
5 Predictions for 2024
As we enter a new year, Taylor and Richard walk through 5 critical ecommerce trends that we expect to take off in 202...
The Prophit System, Part 5: Executing Against the Plan
In this final episode of our 5-part series on the Prophit system, Taylor and Ricchard get on the mic to wrap things u...
The Prophit System, Part 4: Building A Channel Specific Media Plan
What do you do when your Meta ads account is on fire? How about when you need more creative? And what do you do when ...
The Prophit System, Part 3: Building a Creative System to Accomplish a Financial Goal
On this episode, Richard chats with Aileen McKenna, Director of Creative Strategy & Performance at CTC, about the...
BFCM 2023 Recap
On this episode of the podcast, Taylor and Richard discuss Black Friday/Cyber Monday 2023 — the good, the bad, and wh...
The Prophit System, Part 2: Model The Possibilities And Choose Your Path
On this episode of the podcast, Richard chats with Luke Austin, Directory of Growth Strategy at CTC about part 2 of o...
The Prophit System, Pt. 1: Setting a Business Objective
On this episode of the podcast, Taylor and Richard embark on part 1 of a 5-part series on CTC’s new growth methodolog...
Crucial Black Friday Tactics w/Connor and Connor
On this episode of the podcast, Taylor is joined by Connor Rolain, Head of Growth at Hexclad, and Connor MacDonald, C...
How to Build a Map to Profitable Growth
The past few episodes of the Ecommerce Playbook focused on the profitability struggles that will define 2024. But thi...
Ecommerce Ins and Outs for 2024
On this episode of the podcast, Taylor and Richard shift focus from long-term 2024 predictions to the most important ...
5 Predictions for 2024
As we enter a new year, Taylor and Richard walk through 5 critical ecommerce trends that we expect to take off in 202...
The Prophit System, Part 5: Executing Against the Plan
In this final episode of our 5-part series on the Prophit system, Taylor and Ricchard get on the mic to wrap things u...
The Prophit System, Part 4: Building A Channel Specific Media Plan
What do you do when your Meta ads account is on fire? How about when you need more creative? And what do you do when ...
The Prophit System, Part 3: Building a Creative System to Accomplish a Financial Goal
On this episode, Richard chats with Aileen McKenna, Director of Creative Strategy & Performance at CTC, about the...
BFCM 2023 Recap
On this episode of the podcast, Taylor and Richard discuss Black Friday/Cyber Monday 2023 — the good, the bad, and wh...
The Prophit System, Part 2: Model The Possibilities And Choose Your Path
On this episode of the podcast, Richard chats with Luke Austin, Directory of Growth Strategy at CTC about part 2 of o...
The Prophit System, Pt. 1: Setting a Business Objective
On this episode of the podcast, Taylor and Richard embark on part 1 of a 5-part series on CTC’s new growth methodolog...
Crucial Black Friday Tactics w/Connor and Connor
On this episode of the podcast, Taylor is joined by Connor Rolain, Head of Growth at Hexclad, and Connor MacDonald, C...
How to Build a Map to Profitable Growth
The past few episodes of the Ecommerce Playbook focused on the profitability struggles that will define 2024. But thi...
