The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
How to Scale From $1M to $20M with Andrew Faris
In many ways, $1M to $20M is the most exciting growth stage for any ecommerce business — you know you have a business...
How Attribution Tools are Hurting Your Acquisition
Over the past several weeks, CTC Growth Strategist Luke Austin’s been conducting an experiment across a number of our...
How to Turn Ideology into Action
Every brand has a mission statement. Every brand should have a clear business philosophy. But how do you take those i...
Introducing: The Direct To Consumer Confidence Index
On this episode, Taylor talks to CTC’s Senior Ecommerce Data Analyst Steve Rekuc and Kno Commerce CEO Jeremiah Prumme...
5 Takeaways From the Meta Performance Marketing Summit
On this episode, Taylor reports back from his trip to the Second Annual Meta Performance Marketing Summit, revealing ...
How to Execute … Every Single Day
In The Art of War, Sun Tzu says: “Strategy without tactics is the slowest route to victory. Tactics without strategy ...
Breaking Down Bambu Earth’s Growth Quotient
In this episode, Taylor and Richard dive deep into Bambu Earth’s Growth Quotient score — what stories do the numbers ...
This Summer, the Sponge Dries Up
With returning customer revenue plateauing, the ecomm world is in for a rough ride — in Taylor’s words, “I thought ec...
Returning Customer Revenue is Flatlining w/Luke Austin
The 2020-21 COVID boom set unrealistic expectations for year-over-year growth. So, when brands saw 2022 YoY revenue f...
Don’t be a Spend Procrastinator
Ever find yourself scrambling to make up a deficit in the last couple weeks of each month? We’ve all been there. Fort...
How to Scale From $1M to $20M with Andrew Faris
In many ways, $1M to $20M is the most exciting growth stage for any ecommerce business — you know you have a business...
How Attribution Tools are Hurting Your Acquisition
Over the past several weeks, CTC Growth Strategist Luke Austin’s been conducting an experiment across a number of our...
How to Turn Ideology into Action
Every brand has a mission statement. Every brand should have a clear business philosophy. But how do you take those i...
Introducing: The Direct To Consumer Confidence Index
On this episode, Taylor talks to CTC’s Senior Ecommerce Data Analyst Steve Rekuc and Kno Commerce CEO Jeremiah Prumme...
5 Takeaways From the Meta Performance Marketing Summit
On this episode, Taylor reports back from his trip to the Second Annual Meta Performance Marketing Summit, revealing ...
How to Execute … Every Single Day
In The Art of War, Sun Tzu says: “Strategy without tactics is the slowest route to victory. Tactics without strategy ...
Breaking Down Bambu Earth’s Growth Quotient
In this episode, Taylor and Richard dive deep into Bambu Earth’s Growth Quotient score — what stories do the numbers ...
This Summer, the Sponge Dries Up
With returning customer revenue plateauing, the ecomm world is in for a rough ride — in Taylor’s words, “I thought ec...
Returning Customer Revenue is Flatlining w/Luke Austin
The 2020-21 COVID boom set unrealistic expectations for year-over-year growth. So, when brands saw 2022 YoY revenue f...
Don’t be a Spend Procrastinator
Ever find yourself scrambling to make up a deficit in the last couple weeks of each month? We’ve all been there. Fort...
