The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
Latest Episode
Recent Episodes
The Prophit System, Part 4: Building A Channel Specific Media Plan
What do you do when your Meta ads account is on fire? How about when you need more creative? And what do you do when ...
The Prophit System, Part 3: Building a Creative System to Accomplish a Financial Goal
On this episode, Richard chats with Aileen McKenna, Director of Creative Strategy & Performance at CTC, about the...
BFCM 2023 Recap
On this episode of the podcast, Taylor and Richard discuss Black Friday/Cyber Monday 2023 — the good, the bad, and wh...
The Prophit System, Part 2: Model The Possibilities And Choose Your Path
On this episode of the podcast, Richard chats with Luke Austin, Directory of Growth Strategy at CTC about part 2 of o...
The Prophit System, Pt. 1: Setting a Business Objective
On this episode of the podcast, Taylor and Richard embark on part 1 of a 5-part series on CTC’s new growth methodolog...
Crucial Black Friday Tactics w/Connor and Connor
On this episode of the podcast, Taylor is joined by Connor Rolain, Head of Growth at Hexclad, and Connor MacDonald, C...
How to Build a Map to Profitable Growth
The past few episodes of the Ecommerce Playbook focused on the profitability struggles that will define 2024. But thi...
The One Key to Winning in 2024 with Luke Austin
New customer revenue is plummeting as brands run earlier, more frequent discounts, and returning customer revenue may...
September Was Rough. What Does That Mean for Q4?
The feeling among ecommerce brand leaders right now is pretty uniform: September was a bad month. And we have the dat...
Digging Into The BFCM Offer Database
On this episode, Taylor and Richard dive into the 2023 BFCM Offer Database, a massive spreadsheet that documents Blac...
The Prophit System, Part 4: Building A Channel Specific Media Plan
What do you do when your Meta ads account is on fire? How about when you need more creative? And what do you do when ...
The Prophit System, Part 3: Building a Creative System to Accomplish a Financial Goal
On this episode, Richard chats with Aileen McKenna, Director of Creative Strategy & Performance at CTC, about the...
BFCM 2023 Recap
On this episode of the podcast, Taylor and Richard discuss Black Friday/Cyber Monday 2023 — the good, the bad, and wh...
The Prophit System, Part 2: Model The Possibilities And Choose Your Path
On this episode of the podcast, Richard chats with Luke Austin, Directory of Growth Strategy at CTC about part 2 of o...
The Prophit System, Pt. 1: Setting a Business Objective
On this episode of the podcast, Taylor and Richard embark on part 1 of a 5-part series on CTC’s new growth methodolog...
Crucial Black Friday Tactics w/Connor and Connor
On this episode of the podcast, Taylor is joined by Connor Rolain, Head of Growth at Hexclad, and Connor MacDonald, C...
How to Build a Map to Profitable Growth
The past few episodes of the Ecommerce Playbook focused on the profitability struggles that will define 2024. But thi...
The One Key to Winning in 2024 with Luke Austin
New customer revenue is plummeting as brands run earlier, more frequent discounts, and returning customer revenue may...
September Was Rough. What Does That Mean for Q4?
The feeling among ecommerce brand leaders right now is pretty uniform: September was a bad month. And we have the dat...
Digging Into The BFCM Offer Database
On this episode, Taylor and Richard dive into the 2023 BFCM Offer Database, a massive spreadsheet that documents Blac...
