The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
Crucial Black Friday Tactics w/Connor and Connor
On this episode of the podcast, Taylor is joined by Connor Rolain, Head of Growth at Hexclad, and Connor MacDonald, C...
How to Build a Map to Profitable Growth
The past few episodes of the Ecommerce Playbook focused on the profitability struggles that will define 2024. But thi...
The One Key to Winning in 2024 with Luke Austin
New customer revenue is plummeting as brands run earlier, more frequent discounts, and returning customer revenue may...
September Was Rough. What Does That Mean for Q4?
The feeling among ecommerce brand leaders right now is pretty uniform: September was a bad month. And we have the dat...
Digging Into The BFCM Offer Database
On this episode, Taylor and Richard dive into the 2023 BFCM Offer Database, a massive spreadsheet that documents Blac...
What Will 2024 Look Like For Ecomm?
On this episode, Taylor and Richard break down the most important trends in ecommerce, and discuss what the future ho...
Why Evergreen Creative Matters Right Now with Aileen McKenna
On this episode, CTC’s Director of Creative Strategy & Performance Aileen McKenna joins Taylor & Richard to d...
How to Build a Q3/Q4 Revenue Peak w/Orchid Bertelsen
On this episode of the podcast, Taylor and Richard talk to Common Thread Collective COO Orchid Bertelsen about breaki...
Ecommerce Reflections featuring the Holiday Brothers
On this episode of the podcast, Taylor is joined by his brother, QALO co-founder KC Holiday, and producer Cory Hamilt...
Holiday Success Starts Now
The theme of our 2023 Holiday strategy: Your Black Friday/Cyber Monday outcome depends on the foundation you set in A...
Crucial Black Friday Tactics w/Connor and Connor
On this episode of the podcast, Taylor is joined by Connor Rolain, Head of Growth at Hexclad, and Connor MacDonald, C...
How to Build a Map to Profitable Growth
The past few episodes of the Ecommerce Playbook focused on the profitability struggles that will define 2024. But thi...
The One Key to Winning in 2024 with Luke Austin
New customer revenue is plummeting as brands run earlier, more frequent discounts, and returning customer revenue may...
September Was Rough. What Does That Mean for Q4?
The feeling among ecommerce brand leaders right now is pretty uniform: September was a bad month. And we have the dat...
Digging Into The BFCM Offer Database
On this episode, Taylor and Richard dive into the 2023 BFCM Offer Database, a massive spreadsheet that documents Blac...
What Will 2024 Look Like For Ecomm?
On this episode, Taylor and Richard break down the most important trends in ecommerce, and discuss what the future ho...
Why Evergreen Creative Matters Right Now with Aileen McKenna
On this episode, CTC’s Director of Creative Strategy & Performance Aileen McKenna joins Taylor & Richard to d...
How to Build a Q3/Q4 Revenue Peak w/Orchid Bertelsen
On this episode of the podcast, Taylor and Richard talk to Common Thread Collective COO Orchid Bertelsen about breaki...
Ecommerce Reflections featuring the Holiday Brothers
On this episode of the podcast, Taylor is joined by his brother, QALO co-founder KC Holiday, and producer Cory Hamilt...
Holiday Success Starts Now
The theme of our 2023 Holiday strategy: Your Black Friday/Cyber Monday outcome depends on the foundation you set in A...
