The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
Latest Episode
Recent Episodes
A Google Rep Shares His Secrets
How do I make paid search work for my business? In this episode, we go straight to the source as Taylor sits down wit...
How to Make AI Work For Your Ecommerce Business (Not the Other Way Around)
Though AI (via media buying algorithms) has always played a role in ecommerce, tools like ChatGPT and Dall-E have bro...
Building Businesses with Jordan West
This episode features Jordan West, an entrepreneur and owner of Canada-based ecommerce agency Upgrowth Commerce. Rich...
How to Sell the Right Products. Plus: How to Think About High-SKU Businesses
Success on Facebook is as much about what you sell as it is about how you sell it. In this episode, Richard and Taylo...
The State of Ecomm Investing Pt 2: The Investor’s Perspective
In part 2 of our two-part series on investing, Taylor talks with Jason Bornstein, Principal at Forerunner, the SF-bas...
How to Build New Revenue Peaks
Most ecommerce brands have two big “moments” on their marketing calendar. Most ecommerce brands are getting it wrong....
Six Resolutions for Ecommerce in 2023
New year, new ecommerce landscape: In this episode, Taylor and Richard make 6 resolutions for the ecommerce industry,...
The State of Ecomm Investing Pt 1: The Founder's Perspective
In this special two part series Taylor and Richard explore the current state of the ecommerce fundraising environmen...
Reflections on Failure & Growth
As 2022 comes to a close, those of us in the ecommerce industry have more questions than answers: Where can you find ...
How to Stabilize Your Growth
There’s three layers of revenue for any business: New customers, owned audiences, and existing customers. Maintaining...
A Google Rep Shares His Secrets
How do I make paid search work for my business? In this episode, we go straight to the source as Taylor sits down wit...
How to Make AI Work For Your Ecommerce Business (Not the Other Way Around)
Though AI (via media buying algorithms) has always played a role in ecommerce, tools like ChatGPT and Dall-E have bro...
Building Businesses with Jordan West
This episode features Jordan West, an entrepreneur and owner of Canada-based ecommerce agency Upgrowth Commerce. Rich...
How to Sell the Right Products. Plus: How to Think About High-SKU Businesses
Success on Facebook is as much about what you sell as it is about how you sell it. In this episode, Richard and Taylo...
The State of Ecomm Investing Pt 2: The Investor’s Perspective
In part 2 of our two-part series on investing, Taylor talks with Jason Bornstein, Principal at Forerunner, the SF-bas...
How to Build New Revenue Peaks
Most ecommerce brands have two big “moments” on their marketing calendar. Most ecommerce brands are getting it wrong....
Six Resolutions for Ecommerce in 2023
New year, new ecommerce landscape: In this episode, Taylor and Richard make 6 resolutions for the ecommerce industry,...
The State of Ecomm Investing Pt 1: The Founder's Perspective
In this special two part series Taylor and Richard explore the current state of the ecommerce fundraising environmen...
Reflections on Failure & Growth
As 2022 comes to a close, those of us in the ecommerce industry have more questions than answers: Where can you find ...
How to Stabilize Your Growth
There’s three layers of revenue for any business: New customers, owned audiences, and existing customers. Maintaining...
