We saw better performance over the last 3 months compared to last year in Total Ecommerce Revenue, MER, Facebook Revenue, and Facebook ROAS.
We’d like to think that all of the brands in our data set (both clients and Statlas.io users) were simply better at marketing this year compared to last, but I think something else could explain the general improvement:
Steve Rekuc is the Ecommerce Data Analyst at Common Thread Collective. Based in Vail, Colorado, he has been analyzing data from a systems perspective since his time as a graduate student at Georgia Tech two decades ago. Steve can be found on Twitter and LinkedIn examining data and providing interesting insights into ecommerce, marketing, and economics.