The UGC Bullshit Meter

Common Thread Collective

by Common Thread Collective

Mar. 03 2023

In this video, Taylor explores the world of user-generated content (UGC) and dissects the different levels of authenticity. Taylor starts by discussing the bottom tier, which includes AI-generated fake people saying fake things, followed by fake UGC created in a studio with actors, and paying influencers to pretend they love your product without disclosing it's paid. All of these practices fail the UGC bullshit meter and are a scourge on the industry. But don't worry, Taylor also highlights the highest level of UGC, which is the Kynship model, where real people with a genuine love for your product create content. Watch now to learn more and discover where your brand falls on the credibility line.

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