Brand Books – When To Break Them & When To Make Them

Sometimes sticking to the design guidelines of a brand book can feel like a game of tug of war. Depending on the project, you might want to think outside of the box or you’d rather color inside the lines. To alleviate this creative back-and-forth, our Brand Identity Design Specialist, Jon shares the key to expanding the bounds of the box so that your branding best fits your platform.