1. Data your competitors wish they had
Our proprietary tool, Statlas, unites every channel in one place. Get cohort-specific LTV modeling, rock-solid forecasting, and benchmarks aggregated from across our portfolio of 100+ clients.
Unlock New Growth … by Degrading Efficiency
Choose a partner that’s committed to your growth.
“We need to grow another 20% this year while prioritizing profit … and we don’t know how to do it.”
That’s the challenge successful ecommerce businesses face. Especially DTC brands beyond $50M in annual revenue.
Unfortunately, CMOs with this problem resort to tactics built around the wrong goal:
Maximizing the ROI of individual channels.
Here’s what it looks like:
- Pushing paid-social budget deeper into remarketing
- Overspending on easy-win branded search campaigns
- Using email to run discounts and boost same-day revenue
If squeezing the sponge won’t work anymore, what will?
The answer: Degrading paid social efficiency … responsibly.
In other words, acquiring new customers just above breakeven while maintaining a profitable LTV:CAC.
There’s only one way to degrade efficiency for the purpose of growth:
Find a partner that looks at your entire business, from acquisition to retention, and develops a cross-channel strategy anchored in your financial objectives.
Three Reasons to Work with a Growth Team
2. On-the-ground insights from brands we own
Our brand holding company, 4x400, specializes in scaling DTC businesses. Your growth team understands the realities of cash flow and reporting to boards or investors … and includes those lessons in your growth plan.
3. Ad creative built by paid-media performance experts
Our creative strategists only care about one thing: ads that perform on paid social. That means working side-by-side with an experienced buyer at every stage of the ad funnel.
I’ve partnered with CTC at two separate companies, across four years, and tens of millions in revenue.
Through the ups and downs, the team’s commitment to listening, collaborating, and pushing the envelope with out-of-the-box growth tactics is what has kept me on team CTC.
Too many agencies are a matrix of operational layers, and although our dedicated team at CTC is best-in-class, the fact that its CEO is available solidifies CTC’s commitment to success. This is why I trust them, and you should too.
Matthew Murray,
COO & CMO at Love Wellness
Ready to unlock new growth for your business? Schedule a call today.
It’s all right here …
What’s Included
Full-service growth combines multiple channels and services under a single, profit-focused strategy.
That’s because breakthrough growth happens when you’re taking the health of your entire business into account, not just the ROI of a single channel.
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Growth Strategy
Together, we’ll set business-level targets; then, execute a plan to smash them.
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Statlas
Exclusive access to our proprietary data tool for LTV, forecasting, DTC benchmarking, and more.
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Paid Social Ad Buying
Daily management and optimization of your Facebook, Snapchat, and TikTok ad accounts.
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Search Engine Marketing
Dedicated Paid Search buyer to manage spend across multiple channels.
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Retention: Email & SMS
Accelerate LTV through list building, high-impact automations, and ongoing campaigns
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Ad Creative
Design production to drive performance by recreating existing assets + iterating on the winners.
Common Thread Collective is the ideal ecommerce growth partner for APL.
CTC articulates and executes innovative marketing strategies on a daily basis and during key launches. The team is in constant communication with us to finesse our strategy with unparalleled service.
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