A Common Thread Collective Video Series
Taylor Reacts: An Original Series
Weekly(ish) guidance from the frontlines. Unsubscribe anytime.
Taylor Reacts is an original video series from Common Thread Collective, where CEO Taylor Holiday reacts to the biggest moments shaping the DTC and ecommerce world. Each episode dives into a timely, provocative topic, ranging from AI-generated ads and controversial marketing campaigns to life after a founder exit.
Join real operators and special industry guests as they share raw, unfiltered perspectives. It’s part analysis, part debate, part reaction … designed to surface honest insights from the operators building, scaling, and adapting in DTC ecommerce every day.
Latest Episode
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Based or Bullsh*t with Andrew Faris
In the first episode of Taylor Reacts, Taylor Holiday & Andrew Faris sift through the most viral Meta takes to separate what’s based from what’s just bad advice.
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Based or Bullsh*t with Andrew Faris
● 34 min.Future Episodes Include Special Guests:
- Nick Shackelford
- Connor MacDonald
- and more …
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