The Weekly Roundup: Episode 4


Uber Joins The Mile High Club

Uber Copter is ready for take off! Starting July 9th, the well known transportation app is expanding their services into the air.

Uber rewards members in the Platinum and Diamond tiers will be able to hail a helicopter to and from lower Manhattan and Kennedy International Airport. A commute that typically takes 1-2 hours (depending on traffic) could be turned into 30 minutes if you’re a lucky member of the Uber user elite.

Uber’s long term plan is to roll this new service to more cities, so stay tuned Southern California inhabitants… your time sitting in traffic on the 405 could disappear completely!

Source: https://www.nytimes.com/2019/06/05/travel/uber-helicopter-nyc-jfk.html


Snapchat Did More Than Make Sketchy Filters

Native commerce is coming to Snapchat! Now, instead of being redirected to a web browser to purchase, users will be able to buy within the Snapchat App.

This new in-app shopping experience is being rolled out to Snapchat’s biggest influencers first: Kylie Jenner, Kim Kardashian, Shay Mitchell, Spencer Pratt, and the infamous Bhad Bhabie. The new feature will allow for an easier check-out process and hopefully more conversions on the actual Snapchat platform.

However, Snapchat isn’t the only social media giant looking to capitalize on in-app shopping... Instagram launched a very similar program last March as well. While no preliminary data has been released from either parties, we're guessing the results are positive if we have another tech powerhouse jumping on the bandwagon!

Source: https://www.adweek.com/brand-marketing/snapchats-latest-updates-to-its-commerce-experience-hint-at-things-to-come/
https://digiday.com/marketing/snapchat-stores-influencers-shop/

 

“Who’s Your Daddy” - Amazon to Everyone

Last week we discussed the government cracking down on Amazon. Welp, Amazon doesn’t seem to be bothered.

Earlier this week it was announced that Amazon is now the most valuable global brand, overtaking a 12 year reign by Apple & Google. Any guess at how much their worth? $315.15 billion with a B, which is up 52% on last year.

"Why?" you may ask, "How do they achieve such growth?"

Well, in typical Amazon fashion, they sell everything – and we're not just talking about Amazon.com.

As their core business slows, they’ve diversified their investments into a variety of other projects i.e Aurora (self driving car start-up), Rivian (electric trucks), Amazon Air, Deliveroo (food delivery), PillPack (online pharmacy), and we all know about AWS.

Source: https://www.cnbc.com/2019/06/11/amazon-beats-apple-and-google-to-become-the-worlds-most-valuable-brand.html

 

Marky Mark Caught With His Pants Down

Emails were dug up from Mark Zuckerberg back in 2012 that could potentially call in to question if he cares about privacy or not.

Robot’s don’t have feelings, so I can understand how he doesn’t care, but this could hurt FB’s effort to rebuild themselves after the Cambridge Analytica Scandal.

They could could complicate efforts at Facebook to quickly reach a settlement with the FTC over alleged violations of a 2012 agreement known as a consent decree.

Source: https://gizmodo.com/facebook-worried-about-mark-zuckerbergs-old-emails-in-f-1835467455


Power 5

Nerd time. Facebook has released their Power 5 strategies for dominating the Facebook Ecommerce landscape.

Check it out: https://www.facebook.com/business/m/power-five


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