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BFCM 2024 stands to be a more condensed and competitive holiday season than ever.Â
The secret to a winning holiday strategy in 2024: Break down the rest of the year into seven key peaks, offsetting the expected valley caused by the presidential election.
In this episode of the podcast, Taylor kicks off our holiday 2024 planning with CTC's VP of Strategy, Luke Austin. Together, they dive into what's shaping up to be a weird, challenging Q4. Listen, as they break down the 3 reasons why this holiday season is so unusual and what you need to win this holiday season.
'Bridges' is an original video series by Common Thread Collective that helps marketers build the connection between their world and finance.
With our latest video, you can now watch the entire 12-episode series here, or on our Youtube channel.
In this episode, we talk about the influence of political spending on DTC businesses and how the upcoming presidential election could impact advertising costs, consumer behavior, and overall business performance.
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