Exclusive Access to the DTC Metrics That Matter Most

The DTC Index from Common Thread Collective is a proprietary database of ecommerce benchmarks.

Subscribe today and get the data your competitors don’t have.

27 Key Metrics, Updated Weekly

From store CAC to Facebook ROAS, the DTC Index contains charts tracking year-over-year data points from all parts of the funnel.

Explore the chart below to see just a few of the benchmarks in the Index:

The DTC Index aggregates our database of 300+ leading ecomm brands into your clearest window on ecommerce performance:

Browse revenue, conversion, and efficiency charts across four categories: Total Store Metrics, Facebook Ad Metrics, Google Ad Metrics, and Klaviyo Metrics
View any chart through two timeframes: Trailing 28-Day Year-over-Year and Trailing 12-Month Year-over-Year
Filter data by industry: Health & Wellness, Cosmetics & Beauty, Fashion & Apparel, and Food & Beverage

Subscribe to the DTC Index

Facebook Revenue Costs: CPM Year-over-Year comparison (Trailing 12 Months)

Ecommerce Overall Store Performance: MER Year-over-Year comparison (Trailing 12 Months)

Google Performance: ROAS Year-over-Year comparison (Trailing 12 Months)

Facebook Conversions: CTR Year-over-Year comparison (Trailing 12 Months)

Facebook Revenue Costs: AOV Year-over-Year comparison (Trailing 12 Months)

Google Revenue Costs: CPA Year-over-Year comparison (Trailing 12 Months)

For only $75 a month, you’ll get access to our members-only portal, where you’ll be able to browse our database of 100+ charts, updated weekly.

Exclusive Access to the DTC Metrics That Matter Most

The DTC Index from Common Thread Collective is a proprietary database of ecommerce benchmarks.

27 Key Metrics, Updated Weekly

Subscribe to the DTC Index

Subscribe to the DTC Index

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