You Have Multiple Channels.
Your customers already find you across .com, TikTok Shop, and Amazon. The opportunity is understanding how those channels work together.
Halo, quantified.Built into your 2027 plan.
The next advantage belongs to brands that understand how their channels work together. CTC builds your 2027 financial plan, budgets, and daily targets with incrementality and halo built in.
.com
TikTok Shop
Amazon
The 2027 growth advantage
Showing up everywhere
is only half the equation.
The other half is knowing how those channels work together. Demand starts in one place. The sale happens in another. Your plan needs to account for both.
Understand their real impact.
Measure how each channel contributes to revenue and contribution margin, including sales that ultimately happen in other channels.
The halo is already happening
Demand doesn't stay
where you create it.
Reported in TikTok Shop
$100,000
Revenue captured in Seller Center
Demand starts here
Captured on .com + Amazon
+$53,000
Additional demand created by TikTok Shop
The sale lands here
One channel's total demand created
$153,000
This is not universal. Your brand's cascade factor is measured separately.
The same blind spot exists in media
Platform ROAS doesn't tell
the whole story, either.
CTC's dataset shows Meta's incremental impact extends beyond its seven-day click reporting. With Amazon included in the business view, that gap gets larger.
1.2
Meta's incremental impact
vs. reported 7-day click ROAS
1.4
When Amazon is also
one of your sales channels
CTC dataset, incremental impact is estimated through modeling.
The math is complex. Seeing it isn't.
Found in CTC's Statlas, you can move between .com, TikTok Shop, and Amazon. Toggle between your numbers showing reported results vs cascade impact.
The Omnichannel Profit System
A complete system.
Built for your brand.
CTC's data team, data scientists, and growth strategists connect your data and measure halo and incrementality to understand each channel's impact. We turn those findings into a financial plan and daily targets your team can align around and execute against.
DATA FOUNDATION
$4B+GMV informing our modelsCUSTOM MODELING
6Models built across your dataSHARED DIRECTION
1Plan for the whole business01 CONNECT THE DATA
Every data source.
One connected system.
We connect, clean, and structure the data across all three storefronts. Revenue, costs, customers, and your marketing calendar belong in the same view.
Marketing data
Meta · Google · TikTok
Pinterest · Klaviyo · GA4
TikTok Shop
Shop revenue · orders · customers
Fees · affiliate costs
Financial data
COGS · shipping · fixed expenses
ERP and financial records
ONE SOURCEOF TRUTH
Structured by CTC.
Connected in Statlas.
Order data
Shopify orders · customer IDs
SKUs · refunds · discounts
Amazon
Marketplace revenue · ad spend
Fees · fulfillment
Your business context
Promos · launches · seasonality
Marketing calendar · creative briefs
02 MODEL THE RELATIONSHIPS
Your data. Our models.
Your forecast.
Our data scientists build the models your financial plan depends on, with the context of more than $4B in GMV across CTC's dataset.
Make the next dollar count
How much can you spend to grow?
Understand how ad spend drives new customer acquisition across your sales channels (.com, Amazon, and TikTok Shop), and the budget required to reach your business goals.
03 BUILD THE PLAN
A P&L for each channel.
A view of the whole business.
Daily targets for your team.
CTC's growth strategists translate the models into your 2027 financial plan, with channel budgets and daily expectations tied to contribution margin.
Revenue, costs, contribution margin, and recommended budgets for your .com business.
Four connected P&Ls
.com, TikTok Shop, Amazon, and the total business. Revenue, costs, contribution margin, and recommended budgets.
Your channel relationships
Incremental media impact and your own demand cascade (halo), reflected in the plan you use to make spending decisions.
A full year of daily targets
Every metric your team needs to operate, including new and returning revenue, spend, and contribution margin. Track actual results against the plan in Statlas.
A plan you can operate against.
Across CTC's dataset, the plans we build land within ±3% of contribution margin forecast.
Historical performance across CTC's dataset.What makes this plan possible.
Our team, a unified database, and experience across a broader dataset work together to make your plan possible. All three are essential.
Our team
Our Data team, Data Scientists, and Growth Strategists connect your sources, build the models, and turn the findings into a financial plan your team can execute.
One unified database
Statlas centralizes your marketing, order, and financial data across .com, Amazon, and TikTok Shop, giving everyone one connected view of your business.
Our experience
$4B+ in GMV across 12+ years of experience gives us a broader view of what drives growth. Across CTC's dataset, our plans land within ±3% of contribution margin target.
Included in the Omnichannel Profit System: Channel audits across Meta, Google, Klaviyo, and TikTok Shop help connect the plan to execution.
Included in your engagement
What you get.
Five deliverables that show where your business is headed, what it takes to hit your goal, how to get there, and all for about what you'd pay a senior finance executive in a month.
Your 2027 P&L,
by channelA month-by-month view from revenue through contribution margin for .com, TikTok Shop, and Amazon. You get two versions:
Current trajectoryWhere you're headed today.Goal planWhat it takes to hit your target.Compare the two paths
Your current trajectory projects where the business is headed. Your goal plan works back from your target to the revenue, spending, and contribution margin each channel needs to deliver.
Your demand
cascade analysisSee how much of the demand your ads create becomes revenue on .com, TikTok Shop, and Amazon, so you can understand each channel's contribution to the business.
Understand where demand lands
Connect demand created in one storefront with sales captured in another. Your measured channel relationships inform the revenue expectations and spending decisions in your plan.
Your media
budget allocationA recommended budget across your full media mix, backed by media mix modeling (MMM) and accounting for halo effects across channels. Know where each dollar should go.
Put each budget in context
See the recommended allocation across your media mix, alongside the modeled incremental impact of each channel. Use it to align channel owners around one business plan.
Your daily
performance targetsDaily targets for every metric your team needs to operate, including revenue, spend, and contribution margin. Spot when you're off track in days, not at quarter end.
Turn the annual plan into daily expectations
Track new and returning revenue, orders, ad spend, and contribution margin against plan in Statlas. Use the daily view to see where performance needs attention.
Your plan to
close the gapAudits of Meta, Google, Klaviyo, and TikTok Shop translated into specific media, merchandising, and channel actions to move your business from its current trajectory toward your goal.
Connect the plan to execution
Use the findings from your Meta, Google, Klaviyo, and TikTok Shop audits to identify the media, merchandising, and channel actions that can help close the gap.
Before we build
A few things
to know.
What do you need from our team?
Access to your marketing, order, and financial data, plus context on your goals, promotions, product launches, and calendar. CTC handles the integration, modeling, and planning work.
How long does it take to execute?
4 weeks.
Is this software or a service?
It is a custom planning engagement with CTC's data team, data scientists, and growth strategists. Statlas is where the connected data, financial plan, and daily performance come together.
Do you use the same halo factor for every brand?
No. The $0.53 finding illustrates the relationship across CTC's dataset. The Halo Effect Model estimates the relationships within your business to inform your own plan.
Can our current team execute the plan?
Yes. Your financial plan, budgets, and daily targets give your internal team and existing partners shared expectations to execute against.
Build your 2027 plan around what's actually driving growth.
Understand the whole business. See how your channels work together. Put the next dollar where it matters.
Discuss your 2027 plan.com ↔ TikTok Shop ↔ Amazon
