How Quay Drove 40% Higher ROAS During Q4 with Dynamic Product Ads on Snapchat
Better ROAS, lower CPCs, and lower cost per purchase across the board
Want to know if Dynamic Product Ads are right for your catalog?
Let's talkA global eyewear brand entering peak season on Snapchat
Quay is a trend-driven eyewear brand known for iconic frames like High Key and Nightfall, built around bold design at an accessible price point with a global following. During Q4, the brand needed to reach high-intent Snapchat shoppers with product-relevant ads across a broad catalog, at scale, without the manual overhead of building separate creative for every product and audience.
Dynamic Product Ads, structured for a direct performance read
The strategy used Snapchat's Dynamic Product Ads with real-time product feeds and automated creative personalization, serving each shopper the most relevant frames based on their individual browsing behavior. A structured test ran dynamic campaigns alongside non-dynamic campaigns simultaneously, which produced a clean performance comparison and confirmed where the format advantage was strongest.
Dynamic campaigns outperformed non-dynamic across every key metric
Compared to non-dynamic campaigns running during the same period, Dynamic Catalog Ad campaigns delivered 40% higher ROAS, a 2.86x higher click-through rate at 67% lower cost per click, and 31% lower cost per purchase. Quay has since made Dynamic Catalog Ads part of its evergreen Snapchat strategy.
Automation scales relevance without scaling production costs
When real-time product feed data drives ad content, every impression is matched to individual shopper behavior automatically. For brands running a broad catalog through peak season, the performance gap between dynamic and non-dynamic formats is where significant efficiency is won or lost.
