Snapchat's DICK'S Sporting Goods LiveRamp Integration: What Ecommerce Brands Need to Know

If you have ever wondered whether your Snapchat campaigns are actually driving sales at retail, you now have a direct way to find out. Snapchat announced a new partnership with DICK'S Media that connects Snapchat ad exposure to verified online and in-store sales data through LiveRamp's secure data clean room. For ecommerce brands advertising on Snapchat, this is the missing link between upper-funnel awareness and bottom-line revenue.

What Is the Snapchat and DICK'S Sporting Goods LiveRamp Integration?

The integration works by combining Snapchat's ad delivery data with DICK'S Media's first-party retail sales data inside LiveRamp's Clean Room, a privacy-safe environment where data can be matched and analyzed without sharing raw customer records. For the first time, Snapchat advertisers can see how their campaigns directly drive product purchases at DICK'S Sporting Goods, both online and in-store.

This is available now to all advertisers in the US. Brands can activate through their Snapchat sales representative or DICK'S Media contact to get started.

"By connecting that engagement directly to verified sales, we're giving advertisers a clearer understanding of how their investment is driving real growth."

Ashley Phillips, Senior Manager, Head of RMN and Luxury at Snapchat

Why Does This Matter for Ecommerce Brands on Snapchat?

The challenge with upper-funnel social advertising has always been the same: how do you prove that awareness and discovery on platforms like Snapchat lead to actual purchases? Retailers have long struggled to connect social engagement data with in-store and online transaction data without violating privacy regulations or sharing sensitive customer information.

LiveRamp's Clean Room solves this by creating a secure environment where both parties contribute their data and receive back aggregated insights. Snapchat sees which campaigns drove traffic. DICK'S sees which of their customers also saw those Snapchat ads. The result is a clear, quantified answer to the attribution question that neither party could generate on their own.

For 7-figure and 8-figure brands selling products through DICK'S or working within retail media networks, this kind of retail closed-loop attribution is a significant unlock. It allows teams to make media mix decisions based on actual purchase outcomes rather than proxy metrics like clicks or video views.

What Results Are Brands Actually Seeing?

The proof of concept is already in. Snapchat and DICK'S ran a pilot campaign with adidas, spotlighting two new basketball shoe releases: the Anthony Edwards 2 and the Harden Volume 10. The result was more than $12 ROAS, exceeding social benchmarks and driving direct, attributable online and in-store sales.

"Snapchat is where many of our athletes are already engaging with content every day, making it a natural place for brands to show up in authentic ways. By connecting that engagement directly to verified sales, we're giving our partners a clearer understanding of how their investment is driving real growth."

Dave Young, VP DICK'S Media

A $12 return on ad spend from an upper-funnel social placement challenges the common assumption that Snapchat performs better for brand awareness than direct response. When you can actually measure the connection between social engagement and verified retail purchase, the returns can be significant. The data tells a different story than the conventional wisdom.

How Does Snapchat's Audience Align with the Sporting Goods and Retail Category?

Snapchat has a global community approaching 1 billion monthly active users, and the platform's US audience closely aligns with DICK'S core customer profile. According to Snapchat, 215 million Snapchatters watch sports content on the platform every month on average. That includes game-day content, athlete highlights, fitness routines, and gear reviews.

For brands selling athletic apparel, footwear, outdoor gear, or consumer sporting products, Snapchat is not only reaching young consumers. The platform is reaching engaged sports fans who have purchase intent within the exact categories DICK'S serves. That audience-to-retailer alignment is what makes this clean room partnership particularly valuable.

What Does This Mean for Retail Media Strategy Going Forward?

Retail media networks like DICK'S Media are becoming increasingly important in the media mix for physical and hybrid-retail brands. They offer first-party purchase data that platforms like Meta and Google cannot match on their own: actual transaction records tied to real customers. When those networks partner with social platforms that have broad reach and strong creative engagement, you get a powerful combination of discovery and conversion measurement inside a single closed loop.

This integration also signals where Snapchat is investing as a business. The platform is actively building partnerships that make it easier for advertisers to justify spend with provable ROI. For brands that have held back on Snapchat because attribution was unclear, that barrier is actively shrinking.

The LiveRamp infrastructure is also extensible. If this model proves out at scale with DICK'S, expect Snapchat to expand it to additional retail media partners. Brands that build Snapchat muscle now will be better positioned to leverage those future integrations as the ecosystem grows.

Frequently Asked Questions

Is Your Brand Getting the Most Out of Snapchat?

Attribution across social channels is one of the most complex challenges in modern ecommerce media. When platforms provide direct proof of purchase impact, that changes the conversation around channel investment. If you want to understand how Snapchat fits into your brand's media mix and how to measure it properly, we can help.

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