Prophit Engine Lite: The Growth System for Brands Under $1M

CTC has never had a service offering for brands below seven figures. That changes now.

Prophit Engine Lite is for any Ecommerce brand with established revenue below $1M annually. If you're past the startup phase, running ads, generating sales, and trying to figure out how to grow profitably, this is built for you.

The Problem PE Lite Solves

If you're in this phase, you're constantly fighting fires. And you have no time to do the one thing that would actually put those fires out: build a plan.

That doesn't change as you grow. Brands at seven and eight figures are fighting fires too. But at your stage, the difference is that it's life or death. If you're not available to put the fire out yourself, the whole thing burns down.

Having a plan is what changes this. But building the right plan takes time you don't have, tools you can't afford, and expertise you haven't had access to. Until now.

What PE Lite Includes

Step 1: Connect Every Data Source to Statlas

Statlas is CTC's proprietary data platform. It aggregates every data source your business relies on into one view: your marketing data from Meta, Google, and other platforms, your store data from Shopify, your COGS, shipping costs, fixed expenses, and your marketing calendar.

Most brands at this stage have their revenue in Shopify, their ad data in Meta, their finance data in a spreadsheet, and no connection between any of them. Statlas brings it all together to produce the one thing you need right now: predictable profitability.

Everything is volatile at this level. You're flying without radar. Statlas provides the radar.

Step 2: Build a Custom 12-Month Forecast

Once your data is connected, we build a model of what the future looks like for your business. Over the next 12 months, this is what's likely to happen if things continue as usual.

Because there's less historical data at this stage, the model may use some templatization. But the point is the same: you get a realistic picture of where you're headed, what needs to change, and what levers are available to pull.

The forecast isn't a top-down guess. It's built from your actual data: what channels are driving revenue, what your customer acquisition costs look like, what your repeat purchase behavior tells us, and what your marketing calendar says about upcoming opportunities.

From that model, we break down exactly what needs to happen each month, each week, and ultimately each day to hit your targets.

Step 3: Monthly Guidance from a Prophit Engineer

You get a dedicated Prophit Engineer who meets with you every 30 days. Their job is to look at your data, identify the highest-impact levers, and build a specific action plan for the next month.

For example: Statlas might show that your AOV has declined year over year. Your PE identifies this, diagnoses the cause, and puts together a 30-day plan to address it. If you execute on that plan, the likelihood is that you'll get back on track, because the recommendation is informed by the same methodology driving results for 170+ brands.

This isn't a course or a community call where you hope someone answers your question. It's a dedicated operator looking at your specific data and telling you exactly what to do.

Bonus: Weekly Cohort Q&A with Joy Sharma

On top of the monthly PE session, you get a weekly cohort Q&A with Joy Sharma, who runs CTC's PE7 Accelerator program. Joy has seen everything there is to see in Ecommerce. He's been on the podcast, he's trained dozens of growth strategists, and he knows what works at every stage.

The cohort format means you're also connecting with other founders in similar positions. The entrepreneurial journey can be lonely. Part of PE Lite is knowing that other people are on the same path.

What PE Lite Is (And Isn't)

PE Lite is a "done with you" offering. CTC builds the system, sets the targets, and guides you through the execution. You do the execution yourself, with the confidence that comes from having a plan built on $3B+ in aggregated commerce data.

PE Lite is not a stripped-down version of the full PE. It uses the same Statlas platform, the same forecasting methodology, and the same data models. The difference is scope: PE Lite provides guidance and infrastructure, while the full PE7 and PE8 include hands-on-keyboard execution.

PE Lite is not a course. There's no pre-recorded content, no generic playbook. Your PE looks at your data and gives you specific recommendations for your business.

Who PE Lite Is For

PE Lite is for brands that are:

• Past the startup phase with established revenue (ideally $500K+ but we're flexible)
• Running ads on Meta, Google, or other channels
• Growing but don't have the infrastructure to know if the growth is profitable
• Making decisions based on gut feel rather than a forecast
• Too small for a $15K/month agency retainer but too big to keep guessing

If you're in the valley between product-market fit and scalable growth, PE Lite is the bridge.

Pricing

$1,500 onboarding — Data integration into Statlas, model building, initial forecast. This is the foundational work that gives you the system.

$500/month after — Monthly PE sessions, weekly cohort Q&A with Joy, ongoing Statlas access, forecast updates.

Month to month. No long-term contracts. If for any reason it's not working, you can cancel. No questions asked.

The Same System, Sized for You

The methodology behind PE Lite is the same methodology that delivered:

• 108% YoY growth for Sun Day Red
• 96.3% revenue growth for Cords Club
• 148% revenue growth for Taste Salud
• 30%+ top and bottom line growth for The Normal Brand

The same Statlas. The same forecasting models. The same hierarchy of metrics with contribution margin at the top. Calibrated for where you are right now.

As your brand grows, PE Lite naturally ladders into the full PE7 Accelerator program with hands-on execution. There's a clear path from where you are to where you want to be.

If you're below the $1M threshold and want to work with CTC, talk to us. Let us know you're interested in PE Lite and we'll get a call on the books.