Profit Engineering Meets Enterprise Attribution.
CTC x Northbeam →
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Profit Engineering Meets Enterprise Attribution.

The new gold standard for measurement and growth is here.
Exclusively for 7-figure DTC brands who work with CTC.

CTC ×

The Measurement Problem

7-Figure Brands Are Flying Blind
With Data That's Structurally Broken

Budget allocation decisions are the difference between scaling and plateauing. Platform attribution systematically understates your real performance, which means:

You Can't Afford to Be Wrong
Every platform attribution setting systematically understates your real performance, causing brands to under-invest in channels that are actually working. At 7 figures, that's an existential mistake.
Platform Attribution Has a Hard Ceiling
The longest available window is 7-day click + 1-day view. Conversions after 7 days simply don't exist in platform reporting. You're missing a structural portion of your actual results every month.
New vs. Returning Is a Black Box
Platform reporting can't tell you which campaigns are truly acquiring new customers vs. reactivating existing ones. That distinction is the difference between growth and churn - and right now, you're guessing.
True Incrementality Is Out of Reach
Holdout groups and geo-lift tests are the gold standard, but they're impractical at your scale. You're caught between trusting broken platform data or running tests you can't afford. Until now.
Your Platform ROAS Isn't
Showing the Full Picture.

CTC's research across 7-figure DTC brands proves that even the widest available attribution window captures only 86% of your actual new customer acquisition. The most common optimization signal - 1-Day Click - captures just 47%.

View the CTC Attribution Research →

0.86x
Best available window vs. real AMER - undercounts by 14%
0.47x
1-Day Click vs. actual acquisition - undercounts by 53%
+0.081
1DC correlation to real new customers - essentially random
7 days
Platform's maximum window - Northbeam's is unlimited

The Solution

Northbeam + Common Thread Collective:
Turn Measurement Into Margin

Enterprise-grade attribution meets execution, integrated directly into CTC's Prophit Engine.

Northbeam
Deterministic Attribution That Sees What Platforms Can't
Northbeam's C+DV technology verifies every impression tied to a conversion using exact identifiers - order IDs, hashed emails, login data, and first-party pixel matches. Views are measured with the same rigor as clicks.
  • Unlimited attribution window (platforms cap at 7 days)
  • Deterministic, not probabilistic - real identifiers
  • C+DV ties views back to purchases with the same rigor as clicks
  • First-party new customer ROAS at the campaign level
CTC Prophit Engine
One Operator. One Forecast. Total Accountability.
Your Prophit Engineer owns the forecast, executes daily, and is accountable to your results. They don't just deliver data - they act on it in real time.
  • Single named operator accountable for your growth
  • Proprietary Statlas platform for unified forecasting
  • Daily target tracking across revenue, marketing, and cost
  • Creative strategy and demand planning included
Northbeam
Enterprise Attribution
+
CTC Prophit Engine
Growth System
=
One Source of Truth
Managed Daily
Save 30% Or More
Get Northbeam + Common Thread Collective's fully managed services at a fraction of the cost, exclusively for 7-figure brands.
✓Exclusive fixed monthly rate
✓Exclusive to CTC clients
✓Dedicated Prophit Engineer
✓Limited capacity
Book a Call →

Northbeam Beta Results

Brands Discovered Revenue That
Was Always There. Just Invisible.

This is revenue that already existed, that platform reporting couldn't see, and that Northbeam's deterministic attribution uncovered.

283%
Increase in attributed transactions
Luggage brand
175%
More attributed revenue discovered
CPG company
550%
Increase in attributed transactions
Cosmetics brand

CTC Prophit Engine

Clients Know the Difference

3%
Median forecast accuracy across $3B in managed GMV
+33%
Year-over-year revenue growth across the Prophit Engine client set
+42%
Year-over-year contribution margin growth - not just top line
+30% YoY Growth · Top & Bottom Line

"CTC's system is critical to our growth. Lacie sits at the center of our business like a conductor, building forecasts, managing ad spend, and pressing and pulling whatever lever it takes to grow. Having Statlas and her feels like a cheat code."

Jimmy Sansone
The Normal Brand
+148% YoY Revenue Growth

"We work with lots of agencies, but CTC sits at the center of it all. Adrianne is our growth and creative strategist; she builds our forecasts and defines our creative playbook for paid. Their system keeps the whole marketing group moving in the same direction."

Tyler McCann
Taste Salud
+108% YoY Growth · Forecast 4% to Target

"CTC is a solid partner and has been a huge part of Sun Day Red's success. Anmar and Statlas are a powerful combination. They give us clarity on where we are going and the confidence to execute."

Brad Blankenship
Sun Day Red
+96% Rev · +77% CM Growth YoY

"Jan turns our financial goals into reality, manages our ad account, and guides our creative in a way that seems superhuman. Last year we grew 100% YoY and felt confident in every step of the journey because of the CTC System."

Ben Petersen
Cords Club
"

Northbeam provides us with insights into our performance and shows us where we can improve, and the machine learning capabilities were better than the models that the competition was offering.

Quinten Stanier, President
Omnilux
Book a Call →

Value Comparison

Get Enterprise Attribution & Profitable Growth

For a fraction of the cost, get Northbeam + Common Thread Collective's fully managed services on a month-to-month basis.

Feature
Northbeam Direct
✦ Through CTC
Implementation
Self-serve setup
Fully managed by CTC
Support
Email only
Dedicated Prophit Engineer
Data Access
Separate Northbeam dashboard
Integrated into Statlas
Strategic Guidance
None
Prophit Engineer manages & adjusts daily

See What Your Attribution
Is Missing

Book a consultation to see exactly how much you can save.

For qualified 7-figure DTC brands.

Common Questions

Frequently Asked Questions

Yes. This partnership is specifically designed for 7-figure DTC brands spending $25K-$200K/month on paid media. At this stage, true incrementality testing is too expensive, but the cost of bad data is existential. The CTC x Northbeam offering fills exactly that gap.
CTC handles everything: implementation, onboarding, pixel setup, and data integration into Statlas. It's fully managed by your dedicated Prophit Engineer. No self-serve setup, no learning curve, no additional vendor relationship to manage.
CTC has an exclusive wholesale agreement with Northbeam that enables this pricing and managed experience for 7-figure brands. Northbeam's retail pricing starts at $1,500/mo minimum with variable CPM-based billing. This fixed-rate, fully managed package is not available through Northbeam directly.
No. Northbeam data flows directly into Statlas alongside all your existing metrics. Your Prophit Engineer works from one unified view. You don't log into a separate Northbeam dashboard. The data is interpreted and acted on daily as part of your existing CTC engagement.
Yes - this partnership is specifically designed for 7-figure DTC brands spending $25K–$200K/month on paid media. At this stage, true incrementality testing is too expensive, but the cost of bad data is existential. The CTC × Northbeam offering fills exactly that gap.
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