Before You Bet on Q4 | Common Thread Collective
COMMON THREADCOLLECTIVE

See your Q4 before you live it.

You already built the plan. Before media, inventory, and promotions lock, put it through The Machine - a 30-day pressure test built from $3B in GMV.

30 days to a stronger Q4 plan $3B in GMV behind the process Your plan strengthened, not replaced

Meet The Machine.

Give us the Q4 plan you already built. We test the assumptions, model the outcomes, and strengthen the plan your team will run.

The Machine, illustrated as a retro computer system
THE MACHINE / STANDBY See what happens to your Q4 plan. PRESS -> TO BEGIN
01 / 06

See what one wrong assumption can change.

aMER is just one of the assumptions The Machine tests. Use your numbers to see what happens when that assumption is even slightly off.

Monthly revenue $425,000 Implied spend $94,444

Your scenario will appear here.

Illustrative sensitivity analysis only. The gap is chosen by you, not inferred by CTC. This is not a forecast or a substitute for incrementality modeling.

Built for teams that care about profit, not just growth.

Focus on the right core metrics

"CTC has proven to be more than just a growth partner, they've become an extension of the Nike Strength team. Their deep understanding of our brand, combined with their strategic expertise, allows them to seamlessly integrate into our operations.

It's rare to find a growth agency that cares about profit as much as we do. By building a robust process ecosystem, they've enabled us to focus on the right core metrics rather than prioritizing vanity metrics."

The Team atNike Strength
Find the right balance

"We want to grow, but not do so at the expense of profitability.

To help us find the right balance of spend and efficiency, we turned to CTC to model our data and find the right strategy to maximize profit. Highly recommend them."

Jones Road Beauty Cody PlofkerJones Road Beauty

One Q4 plan. One source of truth.

Your strengthened plan is delivered in Statlas so your team can see what should happen each day and when the business starts moving off plan.

  • Revenue and order targets
  • Ad spend by platform
  • Contribution margin
  • Repeat revenue goals
  • Plan versus actual, every day
LIVE OPERATING PLAN STATLAS
Statlas dashboard showing daily targets and actual performance
30DAYS

In 30 days, you leave with a stronger Q4 plan.

Then run it with your existing team and partners, or have CTC run it with you.

01 / RUN IT YOURSELF

Your team executes.

Your internal team and existing partners use Statlas to run the plan day by day.

02 / RUN IT WITH CTC

Our team executes.

CTC can execute against the same plan without starting the strategy process over again.

From the Q4 plan you have to one you can trust.

Here is what happens during the 30-day engagement.

Your plan goes in 01

Start with your current Q4 plan.

We begin with the targets, assumptions, promotional calendar, inventory commitments, and media plan your team has already built.

The Machine was built on $3B in GMV.

Across the CTC client set, the process behind The Machine has produced:

01 / ACCURACY3%

Forecast to target

02 / GROWTH+33%

YoY revenue growth

03 / PROFIT+42%

YoY contribution margin growth

COMMON THREADCOLLECTIVE

You built the Q4 plan. Now make sure it holds.

Give us the plan you already have. In 30 days, get back a stronger version built around what your business can actually support.

Pressure-Test My Q4 Plan ->
Paid engagement Qualified $5M-$100M+ DTC brands Your team or ours can execute
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