Before You Bet on Q4 | Common Thread Collective
Common Thread Collective

See your Q4 before you live it.

You already built the plan. Before media, inventory, and promotions lock, run it through The Machine: a 30-day pressure test built on $3B in GMV.

30 days to a stronger Q4 plan $3B in GMV behind the process Your plan strengthened, not replaced
STATLAS / LIVE FORECAST
Contribution Margin $142,880
vs. Daily Target +4.2%
Ad Spend (Today) $28,440
Forecast Accuracy 97.1%
Q4 MONTH PROGRESS 74% TO TARGET

Meet The Machine.

Send us the plan. The Machine tests your assumptions, models what each one changes, and hands back a version your team can run with confidence.

The Machine

One Q4 plan. One source of truth.

Your strengthened plan is delivered in Statlas so your team can see what should happen each day and when the business starts moving off plan.

  • Revenue and order targets
  • Ad spend by platform
  • Contribution margin
  • Repeat revenue goals
  • Plan versus actual, every day
LIVE OPERATING PLAN STATLAS
Statlas dashboard showing daily targets and actual performance
30DAYS

In 30 days, you leave with a stronger Q4 plan.

Then run it with your existing team and partners, or have CTC run it with you.

01 / RUN IT YOURSELF

Your team executes.

Your internal team and existing partners use Statlas to run the plan day by day.

02 / RUN IT WITH CTC

Our team executes.

CTC can execute against the same plan without starting the strategy process over again.

From plan to proof.

Here is what happens during the 30-day engagement.

Your plan goes in 01

Start with your current Q4 plan.

We begin with the targets, assumptions, promotional calendar, inventory commitments, and media plan your team has already built.

The Machine was built on $3B in GMV.

Across the CTC client set, the process behind The Machine has produced:

01 / ACCURACY3%

Forecast to target

02 / GROWTH+33%

YoY revenue growth

03 / PROFIT+42%

YoY contribution margin growth

30+% YoY Growth To Top and Bottom Line

"CTC's system is critical to our growth. Lacie (our Prophit Engineer) sits at the center of our business like a conductor, building forecasts, managing ad spend, and pressing and pulling whatever lever it takes to grow.

Having Statlas and her feels like a cheat code. We always know where we stand and what we need to do next."

The Normal Brand Jimmy SansoneThe Normal Brand
+108% YoY Growth. Forecast 4% to target for all of 2025.

"CTC is a solid partner and has been a huge part of Sun Day Red's success. Anmar (our Prophit Engineer) and Statlas are a powerful combination.

They give us clarity on where we are going and the confidence to execute. We have high expectations for our brand and they have helped us shape those ambitions into reality."

Make Your Q4 Decisions With Greater Confidence.

Know which assumptions put your margin at risk and what to adjust across media, inventory, and promotions.

Pressure-Test My Q4 Plan
Paid engagement Qualified $5M-$100M+ DTC brands Your team or ours can execute
Cashmas in July — Turn stale inventory into cash before Q4. Apply Now →