It’s been almost one month to the day since our first official CTC Hackathon, and the results are just too good not to leak.
What’s a Hackathon?
I’m glad you asked.
At CTC, we serve 4×400: A modern holding company that builds a collection of digitally native brands. Each 4×400 company that we partner with comes with its own unique set of challenges, as any early-stage startup would.
As our growth teams strived to scale these young brands online, we quickly realized that some problems proved too big for the average workday. Some problems require an evening of badass people collectively putting their brilliant minds to work over pizza and beer.
So, we designed the Hackathon.
On May 9th, 2018, our ad team, the CTC influencer team, the CTC partners, and the 4×400 team adjourned at 6PM sharp, ready to work into the wee hours of the night and make big plays on the Slick Products ad account.
The key to success at a Hackathon? Less talk, more grinding. While observations, strategic ideation, and collective brainstorming are helpful, Hackathons are about swinging big and getting sh*t done. After identifying key roadblocks and pain points within the account, we made immediate plays.
We made plays on-site, like deciding to include an easy, one-click Wash & Wax Upsell option on our Foam Gun PDP.
We made platform plays, like killing EVERY ad that was converting lower than a 2.5X at the prospecting level. Byeeeeeeee.
We made creative plays! Like designing a Mashable-style video; a long-form, Facebook-Live-style how-to video; a meme-style video of an influencer testimonial; and A. LOT. MORE. FOAM ads.
We made copy plays. By digging up questions asked by ad engagers that we identified as potential barriers to entry, we wrote copy that answered their questions BEFORE they had to ask. Is this safe on my luxury vehicle? What is the range of a foam gun? How long does one bottle of wash last?
We reached out to countless new influencers, affiliates, and users for testimonials, potential partnerships, and user-generated content.
I could go on and on and on about countless other plays we made in the Slick account that night. The best part is, we were able to celebrate the fruit of our labor just HOURS after the Hackathon. (This, friends, is the true beauty of digitally native brands).
I’ve compiled some key metrics comparing account performance before and after the Hackathon, so that you can see for yourself:
I don’t know about you, but we are official believers in the Hackathon. Here’s to extreme interest, relentless effort, and bottomless pizza. Happy hacking!